EDUCATION

From the boardroom to the classroom – we provide strategic communications, marketing and brand.

Helping education shape a stronger future.

A robust education sector is fundamental to the future of any country. It equips young people with knowledge, confidence and opportunity, while helping communities thrive and ensuring a workforce that can meet tomorrow’s challenges.

Bringing our governance and working experience to the table, Publik works alongside education providers to build trust, strengthen reputations and communicate clearly with the people who matter most: students, whānau, teachers, support staff, communities, decision-makers and funders.

We support education clients through rebrands, enrolment campaigns and issues management – often mentoring and guiding behind the scenes. Whatever the challenge, Publik helps education leaders achieve the best possible outcomes for their learners.

Our experience spans primary, secondary, specialist schools and tertiary education. We understand that education organisations operate in complex environments, where major decisions can affect your people. Our work combines strategic thinking with practical communications, marketing, media relations and government engagement that places learners at the heart of it.

How can we help you? Ask today.

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Internal insight. Strategic external perspective.

The Publik team has a strong working knowledge of the education sector, with experience serving in a Tertiary Education Minister’s office, in-house in institutions and on school and polytechnic boards. Time in operational roles created a passion for the sector, naturally leading into governance roles.

In her three years as the marketing coordinator for NMIT, Anna Bill created and managed global and national student recruitment campaigns. She was elected to the board of Saint Paul’s School in 2025 and has previously served as a trustee on the board of Campus Corner Learning Centre.

Stephanie Gray started her communications career at Massey University, first as news editor of the university’s student association and then as its communications advisor. Victoria University of Wellington communications followed. She was elected as Deputy Presiding Member of Nelson Intermediate School in 2025.

Emma Thompson worked as a press secretary for a Minister of Tertiary Education and after providing strategic advice to Salisbury School during its threatened closure, she served six years on the school board, two years as Presiding Member. She also served for one year on the NMIT Council.

We deliver campaigns that advocate for you and inspire hearts, minds and positive change

The Publik team has devised and supported the implementation of successful campaigns for primary, secondary and specialist schools, and tertiary education.

Campaigns have related to school closures, rebuilds, campus moves, retaining critical transport options, enrolment drives, brand management and changing school classifications. We were proud to support Salisbury School every step of the way in its win in the High Court, seeing the school remain open and subsequently rebuilt.

Here are examples of how we can help, or jump straight down to some of our previous client work.

HOW WE CAN HELP YOU

With decades of experience across the education sector and a full-service team across public relations, communications, marketing, digital and design, we can help you leverage the opportunities and challenges ahead.

STRATEGIC PLANNING
Communications and marketing strategies for you to lead and/or Publik to implement:
- Annual communications and marketing strategies for schools and educational institutions.
- PR and communications plans for new or changing provisions or facilities.
- Board and school communications for major announcements and developments.
- Internal communications support for organisational development and change.
Pictured: Ko Taku Reo school campus update for the school community.
WEBSITE AND DIGITAL
New website builds, refreshes and management:
- New website builds to improve user experience and functionality.
- The latest techniques to ensure clients’ digital content is optimised for, and found by, AI and other search tools.
- Regular structural and content updates of existing websites.
- Social marketing that demonstrates school life.
- Monitoring Meta accounts and assisting with timely responses to comments.
- Online campaigns to support enrolments.
Pictured: Salisbury School website.
MEDIA RELATIONS AND PR
Achieving positive and balanced media coverage:
- Building relationships with reporters and writers, to inform them and facilitate stories.
- Media relations support to education leaders.
- Reactive responses to media on issues as they arise, in a fast, dynamic media environment.
- One-off and regular media training for spokespeople, to ensure they make the most of their media opportunities.
- Hosting media at events, ensuring they get what they need.
Pictured: Michael Holland interviewing a student for Seven Sharp.
NEWSLETTERS AND PRINT
Writing and producing print and digital products:
- Annual reports and strategic plans.
- School prospectus.
- Quarterly magazines.
- Email newsletters.
Pictured: Salisbury School strategy-on a-page.
VIDEOGRAPHY AND PHOTOGRAPHY
Creating student and school stories:
- Turning prospectus selling points into meaningful videos.
- Celebrating student successes
- Virtual tours to showcase facilities.
- Campaign videos to raise awareness and for fundraising.
Pictured: Videoing for Salisbury School awareness campaign.
BRAND AND GRAPHIC DESIGN
Articulating purpose and credibility:
- Brand development research including focus groups, school stakeholder engagement and brand awareness surveys.
- Brand story and messaging development that defines, refines or refreshes the brand in line with school community expectations.
- Brand implementation and management strategies grounded in expertise and delivered in partnership with educators.
Pictured: Guidelines for Nelson College for Girls updated logo.