RETAIL & B2C
Connecting brands with their customers.
Launching the Jens Hansen Legacy Collection
Supporting brands to grow.
Retail and B2C brands are experienced in public, but start in private. Every interaction — from the first story someone sees to the experience they have in-store — shapes how they feel about a business.
JUMP TO:
A warm welcome to 2024 Marlborough Wine & Food Festival-goers from the Nautilus Estate Wines team.
Brand experience starts
Publik supports clients to clarify their brand, plan their marketing, launch new offers and locations, and create stories that earn attention. We combine strategic thinking with practical delivery, so the work is useful not just on paper, but in the market.
Publik retail and B2C work has included:
Supporting world-renowned jeweller Jens Hansen with PR, communications, marketing and retail campaigns.
Launching Kuske Eyewear’s Napier branch.
Rolling out the new brand and narrative for Marlborough Sounds Marinas.
Rebranding Marine and Outdoors and managing its marketing plan.
Supporting the launch of Nelson Marine Centre in Richmond.
Achieving positive media coverage for the exciting expansion news of businesses Connings Food Market and Appleby Farms Ice Cream.
Creating media attention around Motueka Creamery’s seasonal flavours.
Running a branding evaluation, customer research and retail research programme for Grosafe.
With a full-service team across public relations, communications, marketing and design, we can help your brand make the most of its next opportunity.
We have applied our expertise to consumer events such as New Zealand's longest-running wine and food festival of its type – the Marlborough Wine & Food Festival, Feast Whakatū, Seafood Saturday and the New Zealand Italian Festival.
Here are examples of how we can help, or jump straight to just some of our previous client work.
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CUSTOMER RESEARCH AND BRAND DEVELOPMENT
Clarifying what your brand stands for and how it shows up:
Customer research to understand needs, perceptions and expectations.
Retail research to explore the customer experience and market opportunity.
Branding evaluations to assess how a brand is understood.
Turning research findings into practical direction for brand and marketing activity.
Developing brand narratives that are clear, distinctive, seasonal and easy to communicate.
Rolling out new brands across customer, retail and communications channels.
Rebranding businesses to better reflect their offer and ambition.
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WEBSITE AND DIGITAL MEDIA
New website builds, refreshes and management and the digital strategy and tactics to connect people to your site:
New website development to improve user experience, engagement and storytelling.
The latest techniques to ensure your digital content is optimised for, and found by, AI and traditional search.
Regular structural and content updates of your website so that it is working hard for you.
Website optimisations to existing sites to ensure effective engagement and positive user experience.
Digital campaign elements to support marketing and brand campaigns.
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SOCIAL MEDIA STRATEGY AND IMPLEMENTATION
Storytelling, engagement and campaigns that hit your KPIs:
Campaign set up for client management or managed end-to-end by the Publik team.
Meta and other social advertising as part of an integrated campaign or brand strategy.
Audience and platform strategy to define your audience and where you’ll find them.
Content pillar development and planning that keeps you ahead of the rest.
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PR AND MEDIA RELATIONS
Making good stories visible and relevant:
Building relationships with reporters and writers, to facilitate news media coverage.
Identifying the stories that will interest customers, communities and media.
Supporting product, business and seasonal announcements.
One-off and regular media training for your spokespeople leaders, to ensure they make the most of the moment and they say the right thing at the right time, in the right way.
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EVENT STRATEGY AND SUPPORT
Brand experience at consumer events:
Event marketing and PR plans and execution.
Destination marketing that brings punters in.
Instore events that make customers feel special.
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PHOTOGRAPHY, VIDEO AND VISUAL STORYTELLING
Compelling, original and authentic content:
Photography, short-form video, carousels, stories and graphics that perfectly capture your brand.
Consistent look and tone across storytelling that brings your brand to life without comprimise.
Trackable content roll-out to measure and optimise results.
Drive awareness, engagement, sales and customer loyalty.
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MARKETING PLANNING & ROLL OUT
Turning business priorities into practical marketing activity
Developing marketing plans focused on sales goals and customer retention.
Planning activity around business milestones, seasonal opportunities and customer behaviour.
Connecting brand strategy with day-to-day marketing delivery.
Providing practical advice and hands-on support to keep activity moving.
EXAMPLES FROM THE SHOP FLOOR AND CELLAR DOOR
Working with ambitious brands across jewellery, eyewear, water sports, and food and consumer-facing sectors. Contact us would like our help telling yours.
The design competition for the Nelson Ring, grew the customer database, increased awareness for the community's Gigatown competition, and found the ultimate Nelson Ring design.
Creating a relevant brand presence during the Napier Art Deco Festival for Kuske eyewear's new Napier branch.
Billboards and collateral created for the launch of the Kuske eyewear store in Napier.
A new website and brand messaging for Connings Food Market.
A highlight - arranging visit to the Jens Hansen studio by Sir Ian McKellen's, who got to engrave his own ring.
Bringing the brand narrative and the components that tell that story into one place.
The iconic Marlborough Wine & Food Festival - a favourite annual event that we love working on.
A refreshed brand for a fresher client.
The billboard for the launch of the Nelson Marine Centre.
Google brand advertising for Nelson Marine Centre.
A coup to get a Jens Hansen ring on the Prime Minister Rt Hon Jacinda Ardern's finger at the opening of Nelson's new airport terminal in 2019.
A sample of graphics we created to support the strategy for Marlborough Wine's 'Start with Marlborough' brand positioning.
Nicely branded. Just one of the many design deliverables for the iconic Marlborough Wine & Food Festival.
New images taken for Feast Whakatū featuring Connings, subsequently used in the Connings website update. Now that's cross pollination!
An idea that has stuck around. We know consumer behaviour for this product category means tasting, trying and changing habitual purchase decisions. So we made sure locals could find Nelson wines on the shelf when making those descisions. Tying the point of decision to the influential commuication at play.
Connecting industry with a newsletter for Marlborough Wine's 'Unmistakably Marlborough' campaign. Each newsletter featured something new – from media training webinar events, to social media campaign templates and graphics.
Getting the word out there and driving sales is all on the menu for the Marlborough Wine & Food Festival.
Playful illustrations for Connings to bring website and in-store content to life.
Press play. Explore Wine Marlborough presenting a reimagined story about sauvignon blanc.
Fabulous festival vibes. Tickets were sold, people celebrated, ate, explored and re-discovered Marlborough Wine in fresh varietals, new releases and loved favourites.
A brand repositioning. From research to delivery we defined what was special about Wine Marlborough through an articulated brand including brand mission, values, personality and promise. We anchored these with a logo and gave industry a narrative they could own and love.
The 'Find your Flavour' quiz for the one and only Nautilus. Helping their loyal customers and new ones discover their perfect wine match.
Did we say we love kaimoana? We love it so much that for two years we put on a celebration to hero Aotearoa's seafood industry and the people it supports.
Bringing talented winemakers, growers, viticulturalists and wineries into the spotlight for Wine Nelson.
What an event it was. Fish filleting demonstrations and all. Media loved the event and our seafood industry's stories were heard.
Exploring strong colours that capture the heart of Wine Marlborough. We used focus groups to find stakeholders' colour associations.
We produced Nelson Wine's first 'Cellarbration' wine passport for cellar door visits. Cellarbration is still going strong - how many cellars have you visited?
A feast for the senses, in colour, impact and of the region. Logo design that stands out!
We were delighted to bring the Nelson Wine story alive.
Magazine advertising to balance and reach different audiences.
Sitting pretty and making an impact at Nelson Airport.
When the photoshoot calls for 'talent' and there's Harry's Hawker House delivering the goods, of course we step in! Featuring Pubilk consultants Claire and Anna, sampling some of Nelson's finest.
Some more of the bright and impactful content we shared with Feast Whakatū.
A story too delicious not to share with New Zealand.
Front page wrap for opening weekend of the Nelson Marine Centre.
OUR FAVOURITE FLAVOURS
Over the years we have had the privilege to work with some incredible businesses and brands.
What goes perfectly with wine?
Kaimoana of course.
The commercial fishing sector is a very important part of New Zealand’s food story, and we have worked with its leaders Talley’s, Sealord and New Zealand King Salmon on a variety of communicationsbrand campaigns and events.
LET’S WHIP SOMETHING UP TOGETHER
