SEAFOOD

Strategic communications for New Zealand's seafood sector.

Image: Media with Talley’s and the Lumiere crew

Trusted by New Zealand's seafood sector for more than a decade.

For more than a decade, Publik has provided the New Zealand seafood industry with strategic communications and marketing expertise grounded in a deep understanding of the sector's people, pressures, practices and products.

If you work in New Zealand's extraordinary seafood industry or associated sectors, we'd love to help you achieve your communications and marketing goals.

Get in touch with Publik

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From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.

Image: Media with Talley’s and the Lumiere crew

A sector we're proud to support

It is a privilege to work in the New Zealand seafood sector, one of country’s most important, generating $5.2 billion in economic output annually, and employing an estimated 16,500 people.

The Nelson Tasman region is at the heart of the sector, being home to the largest seafood processing port in Australasia and major fishing and aquaculture companies, all serviced by one of the country’s largest marine service sectors.

Over the past decade, Publik has developed an in-depth understanding of the seafood industry's people and its ever-changing complexities. We've provided strategic communications, media relations and event support to industry leaders and organisations across deepwater and inshore fisheries, seafood processing, aquaculture, government agencies, research organisations and industry associations.

We've delivered media relations programmes that have generated more than 100 positive or balanced media stories and published opinion pieces. We've also supported organisations with rapid-response media communications as issues have emerged in fast-moving news environments.

During the Government-mandated COVID-19 lockdowns, when the seafood industry continued operating as an essential service, we provided strategic communications advice, managed media enquiries, developed stakeholder and internal communications, and supported social media channels. Another thing to mention is the Sealord martketing work during this time which was hailed as a success in the media by Doug.

Recognised by the industry

In 2024, Publik Managing Director Emma Thompson accepted the WISA Seafood Star Award on behalf of the Publik team, recognising our work establishing Seafood Saturday and our strategic communications and media support for New Zealand's seafood industry.

HOW WE CAN HELP YOU

Read on below to find out how we can help you.

With over a decade experience in the Seafood Sector and a full-service team across public relations, communications, marketing and design, we are ready to dive in.

Image: Media with Talley’s and the Lumiere crew

Image: Media with Talley’s and the Lumiere crew

Image: Media with Talley’s and the Lumiere crew

STRATEGIC PLANNING

Communications and marketing strategies grounded by up-to-date research.

Overarching communications and marketing strategies for companies and sector organisations.
Specific topic PR plans related to newly introduced legislation and other government workstreams, new technology roll out, updated research outcomes, petitions and protests, updated fish stock assessments, bycatch updates and management through the Covid-19 lockdown levels.

SOCIAL MEDIA MANAGEMENT

Proactive and reactive social media management.

Publik develops proactive forward planning social media content for the seafood sector clients.
Our team monitors client Meta accounts, assisting with responses to public comments on posts, ensuring the client tone is maintained.

GRAPHIC DESIGN

Bringing seafood and its people to life

Built an animation to explain inshore commercial fishing in New Zealand, viewed by thousands of viewers.
xx Graphics
XX fact sheets

EMAIL NEWSLETTERS

Planning and writing newsletters that inform and entertain

As part of a coordinated content plan, we have drafted or peer-reviewed 100’s of sector newsletters
We proof read

WEBSITE DEVELOPMENT AND MANAGEMENT

New builds and existing website management.

We have built new websites for seafood sector clients to improve overall user experiences (internal and website visitors), membership sign up functionality, and searchability by AI search tools.
We assist clients on their website updates, as required.

MEDIA RELATIONS

Achieving positive and balanced media coverage.

Media relations support to the sector’s business leaders and sector bodies, achieving more than 100 positive or balanced media stories and opinion pieces.
Reactive responses to media on issues as they arise, in a fast turnaround media environment.
Media training to 10+ sector spokespeople, to ensure they are ready to answer the tricky questions.

MAGAZINE AND REPORT PRODUCTION

Print and digital magazine and report production

Produced two years of seafood sector magazines, including article writing and curation and design
Edited and designed two Year in Review documents for Seafood New Zealand, that illustrate the achievements of the sector over those years

CONFERENCES

Bringing people together to discuss what matters most

Supported the theme, agenda, promotion and media relations for six sell out conferences, achieving x pieces of media coverage
Presented to attendees about communications and media relations at five conferences