SEAFOOD

Strategic communications and marketing for
New Zealand's seafood

and marine sector.

Image: tbc

Trusted by New Zealand's seafood sector

For more than a decade, Publik has provided the New Zealand seafood and marine industry with strategic communications and marketing expertise grounded in a deep understanding of the sector's people, pressures, practices and products.

If you work in New Zealand's extraordinary seafood industry or associated sectors, we'd love to help you achieve your communications and marketing goals.

How can we help you? Ask today.

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From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.

One of Plant & Food’s prototype open ocean aquaculture pens for snapper.

A sector we're proud to support.

It is a privilege to work in the New Zealand marine and seafood sectors.

This is one of country’s most important industries, generating $5.2 billion annually and employing approximately 16,500 people.

The Nelson Marlborough region is at the heart of this. We are home to Australasia’s largest seafood processing port and major fishing and aquaculture companies, serviced by a nationally significant marine service sector.

Over the past decade, Publik has developed an in-depth understanding of the industry's people and its ever-changing complexities. We work with leaders from deepwater and inshore fisheries, seafood processing, aquaculture, government agencies, research organisations and industry associations.

Our media relations and media training programmes generate positive or balanced media stories and opinion pieces nationwide. We support organisations with rapid-response media work when opportunities arise.

We provide strategic communications, government relations, media relations and event support. We build new websites and produce eye-catching and informative content:

stakeholder newsletters and customer communications
magazines and annual reports
animations, graphics, photography and video
expo and conference collateral
social media campaigns.

In 2024, Publik Managing Director Emma Thompson accepted the WISA Seafood Star Award, recognising our agency’s work establishing the Seafood Saturday event in Nelson and our ongoing work with New Zealand's seafood industry.

HOW WE CAN HELP YOU

With more than a decade experience in the seafood sector and a full-service team across public relations, communications, marketing, digital and design, we are ready to dive in.

One of Plant & Food’s prototype open ocean aquaculture pens for snapper.

Producing video storytelling for Talley’s.

Infographics and explainers for Sealord.

STRATEGIC PLANNING

Communications and marketing strategies:

Annual communications and marketing strategies for companies and sector organisations.
PR plans for new legislation, government workstreams, new technology, research outcomes, petitions and protests, fish stock assessments and bycatch reporting.
Corporate communications for major announcements and developments.

SOCIAL MEDIA MANAGEMENT

Proactive and reactive social media management:

Social media plans and content, underpinned by strategic intent and an understanding of the public’s information needs.
Monitoring client Meta accounts and assisting with timely responses to comments.
Planning, designing and producing cost-effecitve social media campaigns.

GRAPHIC DESIGN

Bringing seafood and its people to life:

Producing animated explainers for complex topics, such as inshore commercial fishing and bottom trawling, viewed by thousands of people.
Producing and updating infographics and fact sheets.

EMAIL NEWSLETTERS

Planning and writing newsletters that inform and entertain:

Wrote, edited and proof-read hundreds of sector newsletters as part of coordinated content plans.
Designed graphics to complement wording.

WEBSITE AND DIGITAL

New website builds, refreshes and management:

New website builds to improve user experiences and functionality for the public, members and staff.
The latest techniqiues to ensure clients’ digital content is optimised for, and found by, AI and other search tools.
Regular structural and content updates of clients’ existing websites.

MEDIA RELATIONS

Achieving positive and balanced media coverage:

Building relationships with reporters, writers and commentators, to inform them and facilitate stories.
Media relations support to the sector’s business and association leaders. We have placed more than 100 positive or balanced media stories and opinion pieces to date.
Reactive responses to media on issues as they arise, in a fast turnaround media environment.
One-off and regular media training for sector and company spokespeople, to ensure they are ready to answer both the obvious and the tricky questions.
Hosting media at sector conferences, ensuring they get what they need.

MAGAZINE AND REPORTS

Wriring, editing and designing print and digital products:

Seafood sector magazines
Year in Review documents for Seafood New Zealand, illustrating sector achievements.

CONFERENCES

Bringing people together for important discussions:

Supported the development of the theme, agenda and promotion for six conferences.
Managing media relations and achieving well-informed, balanced media coverage
Presented to attendees about communications and media relations at five conferences.