WINE & FOOD
Love food, wine and the magic of a perfect pairing? So do we.
Image: Marlborough Wine & Food Festival 2025
Delicious marketing and PR support for iconic brands.
New Zealand's wine and food producers are some of the country's great exports. And our wine and food clients are some of our greatest delights.
From Marlborough's world-renowned sauvignon blanc to Nelson's boutique wineries, and from paddock-to-plate producers to the festivals that bring it all together, this is an industry built on craft, place and people. Publik has spent years immersed in this story, working across wine regions, food producers, individual brands and the events that celebrate them.
We are proud to apply our expertise to New Zealand's longest-running wine and food festival of its type – the Marlborough Wine & Food Festival, brought to you by our client Wine Marlborough. We are also proud of our work with Wine Marlborough to reposition branding for Aotearoa New Zealand's most successful varietal – sauvignon blanc. This was the first consumer-facing opportunity for sharing the brand we developed for Wine Marlborough more widely.
We have worked with individual Marlborough wine brands Nautilus and Novum and had the privilege of working alongside iconic brands such as Marisco, Cloudy Bay and Hunters to help bring Wine Marlborough’s story to life. We have also led projects for Nelson Wine and Nelson brands Middle Earth, Appleby Farms, Little Island Creamery and the beloved Connings Food Market.
JUMP TO:
A warm welcome to 2024 Marlborough Wine & Food Festival-goers from the Nautilus Estate Wines team.
Publik and you. The perfect pairing
You’ve poured your heart and soul into producing food and beverages that you know people will love.
You have made something special and want people to know more about your product or business – the mouthwatering storytelling that will inspire them to choose your product over others in a competitive market.
This is where Publik is the perfect pairing. We offer a full-service agency experience covering branding, design, digital, marketing, media and public relations. You are the master of your craft and we are experts in our field.
From integrated marketing-PR plans and brand awareness ad campaigns to animated infographics and clever graphic design that tells the story of your product from place to plate – Publik Agency has the expertise and the safe AI power tools to make it happen.
Here are examples of how we can help, or jump straight to just some of our previous client work.
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BRANDING DEVELOPMENT AND MANAGEMENT
Elevating visibility and articulating credibility, personality and position:
Brand development research including focus groups, stakeholder engagement and brand awareness surveys.
Brand story and messaging development that defines, refines or refreshes your brand so you are known, understood and appreciated.
Brand development that makes your heart sing and holds the minds and hearts of your target audiences.
Positioning brands strongly through compelling visual identity, voice, messaging and brand experiences.
Brand implementation and management strategies grounded in expertise and a drive for success.
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WEBSITE AND DIGITAL MEDIA
New website builds, refreshes and management and the digital strategy and tactics to connect people to your site:
New website development to improve user experience, engagement and storytelling.
The latest techniques to ensure your digital content is optimised for, and found by, AI and traditional search.
Regular structural and content updates of your website so that it is working hard for you.
Website optimisations to existing sites to ensure effective engagement and positive user experience.
Member portals for shared resources and toolkits.
Digital campaign elements to support marketing and brand campaigns.
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SOCIAL MEDIA STRATEGY AND IMPLEMENTATION
Storytelling, engagement and campaigns that hit your KPIs:
Campaign set up for client management or managed end-to-end by the Publik team.
Meta and other social advertising as part of an integrated campaign or brand strategy.
Audience and platform strategy to define your audience and where you’ll find them.
Content pillar development and planning that keeps you ahead of the rest.
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PR AND MEDIA RELATIONS
Achieving positive and balanced media coverage:
Build relationships with reporters and writers, to facilitate news media coverage.
Produce media kits with statements and asset libraries that influencers and commentators reach for confidently.
Reactive responses to media when opportunities arise, in a fast turnaround media environment.
One-off and regular media training for your spokespeople leaders, to ensure they make the most of the moment and they say the right thing at the right time, in the right way.
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EVENT STRATEGY AND SUPPORT
Event ideation to marketing and PR support to drive ticket sales
To celebrate the people who bring kaimoana from the sea to table we created Seafood Saturday, held in Whakatū Nelson in 2023 and 2024.
Event marketing and PR plans and execution.
Destination marketing that brings punters in.
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PHOTOGRAPHY, VIDEO AND VISUAL STORYTELLING
Compelling, original and authentic content:
Photography, short-form video, carousels, stories and graphics that perfectly capture your brand.
Consistent look and tone across storytelling that brings your brand to life without comprimise.
Trackable content roll-out to measure and optimise results.
Drive awareness, engagement, sales and customer loyalty.
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STRATEGY AND PLANNING
Communications and marketing strategies that take in the bigger picture:
Annual and project-based communications and marketing strategies that deliver on KPIs.
Stakeholder engagement planning and management, bringing everyone on the journey.
Delivering projects from plan to implementation.
EXAMPLES FROM OUR TABLE
From media management to brand positioning campaigns, we love playing a part in Aotearoa New Zealand’s food and wine story.
A new website and brand messaging for Connings Food Market.
Bringing the brand narrative and the components that tell that story into one place.
The iconic Marlborough Wine & Food Festival - a favourite annual event that we love working on.
A refreshed brand for a fresher client.
A sample of graphics we created to support the strategy for Marlborough Wine's 'Start with Marlborough' brand positioning.
Nicely branded. Just one of the many design deliverables for the iconic Marlborough Wine & Food Festival.
New images taken for Feast Whakatū featuring Connings, subsequently used in the Connings website update. Now that's cross pollination!
Connecting industry with a newsletter for Marlborough Wine's 'Unmistakably Marlborough' campaign. Each newsletter featured something new – from media training webinar events, to social media campaign templates and graphics.
Getting the word out there and driving sales is all on the menu for the Marlborough Wine & Food Festival.
Playful illustrations for Connings to bring website and in-store content to life.
Press play. Explore Wine Marlborough presenting a reimagined story about sauvignon blanc.
Fabulous festival vibes. Tickets were sold, people celebrated, ate, explored and re-discovered Marlborough Wine in fresh varietals, new releases and loved favourites.
A brand repositioning. From research to delivery we defined what was special about Wine Marlborough through an articulated brand including brand mission, values, personality and promise. We anchored these with a logo and gave industry a narrative they could own and love.
The 'Find your Flavour' quiz for the one and only Nautilus. Helping their loyal customers and new ones discover their perfect wine match.
Did we say we love kaimoana? We love it so much that for two years we put on a celebration to hero Aotearoa's seafood industry and the people it supports.
Bringing talented winemakers, growers, viticulturalists and wineries into the spotlight for Wine Nelson.
What an event it was. Fish filleting demonstrations and all. Media loved the event and our seafood industry's stories were heard.
The meaning behind the logo device for Wine Marlborough.
An idea that has stuck around. We know consumer behaviour for this product category means tasting, trying and changing habitual purchase decisions. So we made sure locals could find Nelson wines on the shelf when making those descisions. Tying the point of decision to the influential commuication at play.
And Kevin Hopgood gets oysters for his Seafood Saturday dish!
Exploring strong colours that capture the heart of Wine Marlborough. We used focus groups to find stakeholders' colour associations.
We produced Nelson Wine's first 'Cellarbration' wine passport for cellar door visits. Cellarbration is still going strong - how many cellars have you visited?
A feast for the senses, in colour, impact and of the region. Logo design that stand out!
We were delighted to bring the Nelson Wine story alive.
Magazine advertising to balance and reach different audiences.
Sitting pretty and making an impact at Nelson Airport.
When the photoshoot calls for 'talent' and there's Harry's Hawker House delivering the goods, of course we step in! Featuring Pubilk consultants Claire and Anna, sampling some of Nelson's finest.
Some more of the bright and impactful content we shared with Feast Whakatū.
A story too delicious not to share with New Zealand.
OUR FAVOURITE FLAVOURS
Over the years we have had the privilege to work with some incredible businesses and brands.
What goes perfectly with wine?
Kaimoana of course.
The commercial fishing sector is a very important part of New Zealand’s, and our region’s, food story, and we have worked with its leaders Talley’s, Sealord and New Zealand King Salmon on a variety of communications and brand campaigns and events.
LET’S WHIP SOMETHING UP TOGETHER
