THE NOT-FOR-PROFIT SECTOR
Championing the changemakers.
Good work needs good support.
Our not-for-profit clients are incredible. They help people, save lives, advocate for the vulnerable, protect critically-endangered species and restore hope to humanity.
Their work matters. The way their work is communicated matters too.
Publik works with not-for-profits to reach communities, attract funding and support and inspire people to take action. Our full-service team brings together public relations, marketing, digital and design expertise to help organisations communicate with clarity and purpose.
From creating a new brand to promoting an annual fundraising campaign, we help turn important work into clear, engaging information and stories.
Kiwi pukupuku being translocated to the Brook Waimarama Sanctuary
A sector we are proud to stand by.
Not-for-profits can be powerful. With their clear purpose and strong commitment to the people and places they serve, they punch above the weight of a typically small team.
Publik is proud to work behind the scenes to help these important charities build their profile, connect with supporters and share the difference they make.
We have created brands, developed and promoted annual fundraising campaigns, organised ministerial and stakeholder visits that showcase work and strengthen relationships. We use our influence and expertise to gain their share of positive media attention.
If you ask us what makes us smile, we can tell you about how we helped:
the Nelson Marlborough Rescue Helicopter raise millions to keep their helicopters, pilots and paramedics in the air
the Brook Waimarama Sanctuary since 2016, through its fence construction, pest eradication programme, bridge and path openings, and bird reintroductions, including its successful translocation of pukupuku kiwi, which are now breeding in the safety of their new home in the largest fenced, pest-proof sanctuary in the South Island
create the Wellby brand and messaging for their service to combat loneliness and connect people with their communities
promote the innovative AI Sandbox as they leapt into action to inform, educate and train people about AI
Nelson Tasman Hospice smash its fundraising goals through its annual Hands Up for Hospice appeal
upskill 140+ not-for-profits about AI policy and procedures
advise Age Concern on its communications and website UX
write and design sponsorship and fundraising collateral for the Huia Rugby Club’s mission of a new clubroom
We also provide services to primary and community health organisations such as Te Piki Oranga and Marlborough Primary Health. See some of this work on our Health Sector page.
HOW WE CAN AMPLIFY YOUR IMPACT
Your organisation is doing important work. Let’s make sure more people – the right people – know about it.
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FUNDRAISING CAMPAIGNS
Helping good causes gain attention and support:
Creating annual and one-off fundraising campaigns.
Creating campaign messages and materials for print, digital and social channels.
Sharing the stories behind the work, so people can see why their support matters.
Helping organisations make it clear how people can donate, volunteer or get involved.
Picture: When the stories are so good they do the heavy lifting for your fundraising. We produce compelling campaigns that influence hearts and minds and inspire action.
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WEBSITE AND DIGITAL
Illustrate impact, attract support and turn interest into action:
New website builds to improve user experience and functionality.
The latest techniques to ensure your information is optimised for, and found by, AI and other search tools.
Strategic content and structure tailored to the needs and expectations of your supporters, donors, volunteers and service users.
Digital content for campaigns, fundraising drives and community initiatives.
Pictured: The 2024 Hands Up for Hospice inaugural campaign, championed by our client NBS, exceeded its fundraising target and is now a phenomenally successfully biennial appeal.
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MEDIA RELATIONS AND PR
Placing important stories in front of people:
Building and leveraging our relationships with journalists and media outlets.
Preparing media kits, perss releases, background information and key messages.
Media training and support for your spokespeople before and during media opportunities.
Managing media relations around campaigns, events, announcements and milestones.
Pictured: Front page news and a million views online are possible when you have us on your team.
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BRAND AND GRAPHIC DESIGN
Articulating purpose and credibility:
Brand development research including focus groups, stakeholder engagement and brand awareness surveys.
Brand story and messaging development that defines, refines or refreshes the brand in line with organisational purpose.
Developing campaign branding that is clear, memorable and easy to use.
Designing practical materials for fundraising, events, community engagement and advocacy.
Pictured: Working with Volunteer Nelson we created a name, logo and range of products for the new Wellby community servce that is still going strong.
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VIDEOGRAPHY AND PHOTOGRAPHY
Highlighting real heroes in hero content:
We work with our creative partners to produce compelling photography and video assets that speak for themselves.
Showcase the real people, places and results of your work.
Build understanding and trust through visual storytellling that strengthens your brand and presents your organisation professionally.
Return on investment – we ensure a well-planned shoot will provide multi-purpose visual content that can be used for years.
Pictured: Publik led the development and implementation of the annual Nelson Tasman Rescue Helicopter Appeal for three years, centring the campaign around real people our community consider heroes.
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MINISTERIAL AND STAKEHOLDER VISITS
Making important visits work for you:
When influential people are in town, we can put you on their itinerary and give them memorable and relevant information, anecdotes and experiences.
We support you with planning, communications and media activity around ministerial and stakeholder visits. This increases your visibility and public confidence in your work.
A well-planned visit can build constructive relationships with leaders, funders, MPs and potential partners. From here you have opportunities to discuss the barriers and pressures your organisation faces.
Pictured: When Hon Judith Collins visited Nelson, we made sure the AI Sandbox was ready to impress.
MAKING A LASTING IMPACT
With the right support, not-for-profits can put their best foot forward.
PLACEHOLDER Working with Volunteer Nelson we created a name and logo for the Wellby community servce.
A new brand for the Nelson Historical Society, incorporating their new te reo Māori name.
PLACEHOLDER: We worked with the Nelson Tasman Vulnerable Housing Network on a range of plain language brochures to guide people through the process of finding accommodation.
PLACEHOLDER A flyer advertising the Nelson Historical Society's Martin Jenkins lecture.
We were proud to support the innovative AI Sandbox in Nelson from it's earliest days as a 'pop-up' to a well-known provider of free advice and affordable training.
Pukupuku kiwi captured for translocation, a story followed by local and national media.
The Kaiteriteri Volunteer Fire Brigade wanted a special logo to celebrate its 50th Jubilee in 2026.
Huia Rugby Club collateral for its club rooms fundraising campaign.
Supported Safeguarding Children to launch Child Safeguarding Week, take a leadership position in media about keeping children safe, and a petition calling on the Government to amend the Children's Act 2014 to better protect children from abuse in organisations and community groups.
THE REGION’S GIVERS
It is a privilege to support some of the region’s most giving organisations and people.
LET’S WORK TOGETHER
