THE NOT-FOR-PROFIT SECTOR
Putting our hands up for the people doing the work that matters.
Image: Kiwi pukupuku being translocated to the Brook Waimārama Sanctuary.
Important work deserves to be seen and heard.
Our not-for-profit clients save lives, protect critically endangered species, support vulnerable communities and restore hope where it's been lost. Their work matters.
How the impact of their work is communicated also matters. Even the most vital causes struggle without the funding, volunteers and public support that come from being clearly seen and understood.
Publik provides not-for-profits with marketing, PR, digital and brand support to help organisations reach communities, attract funding and inspire people to take action.
Our full-service team brings together public relations, marketing, digital and design expertise to communicate with clarity and purpose. From building a brand or campaign identity from scratch to running the fundraising campaign that keeps the lights on.
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Image: Helping our community get involved and put their hands up for Nelson Tasman Hospice.
A sector we stand by, proudly.
If you ask us what makes us smile, we can tell you about a number of proud moments from over the years.
We helped the Nelson Marlborough Rescue Helicopter raise millions of dollars to keep their helicopters, pilots and paramedics in the air, and supported Nelson Tasman Hospice with its fundraising goals through the Hands Up for Hospice appeal. We've been alongside the Brook Waimārama Sanctuary since 2016, through its fence construction, pest eradication, bridge and path openings, and the successful translocation of kiwi pukupuku in 2025. We created the Wellby brand from the ground up to help combat loneliness and connect people with their communities. We helped the AI Sandbox find its audience as it raced to inform, educate and train New Zealanders on artificial intelligence, including co-presenting workshops to upskill more than 140 not-for-profits on AI policy and procedure. We've advised Age Concern on its communications and website user experience, and we’ve written and designed the sponsorship and fundraising collateral behind the Huia Rugby Club's push for a new clubroom.
Publik is proud to work behind the scenes helping charities and not-for-profits build their profile, connect with supporters and show the difference they make. That's meant creating brands, developing and promoting annual fundraising campaigns, organising ministerial and stakeholder visits that showcase the work and strengthen relationships, and using our media relationships and PR expertise to help not-for-profits earn their fair share of positive coverage.
See below for some examples of how we can help you, or jump straight to (just some of) our previous work.
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STRATEGY AND PLANNING
Seeing the bigger picture, and turning it into a plan that works:
Thinking strategically to connect the dots between your goals, your audience and the best move for success.
Providing strategic counsel and advice for leadership teams and boards.
Developing annual and project-based communications and marketing strategies that translate thinking into action, with clear KPIs.
Creating stakeholder engagement plans to bring everyone on the journey.
Delivering projects from plan to implementation, so strategy doesn't stall on the page.
Pictured: The NBS Rescue Helicopter Appeal, which influenced hearts and minds and inspired action.
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FUNDRAISING CAMPAIGNS
Helping good causes gain attention and support:
Creating annual and one-off fundraising campaigns.
Developing campaign messages and materials for print, digital and social channels.
Sharing the stories behind the work, so people can see why their support matters.
Helping organisations make it clear how people can donate, volunteer or get involved.
Pictured: When the stories are so good they do the heavy lifting for your fundraising, such as for the Hands Up for Hospice campaign.
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BRAND AND GRAPHIC DESIGN
Articulating purpose and credibility:
Undertaking brand research, including focus groups, stakeholder engagement and brand awareness surveys.
Developing a brand story and messaging that defines, refines or refreshes brands in line with organisational or campaign purpose.
Developing campaign branding that is clear, memorable and easy to use.
Designing practical materials for fundraising, events, community engagement and advocacy.
Pictured: Working with Volunteer Nelson we created a name, logo and range of products for the launch of the Wellby service, which is still going strong.
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MEDIA RELATIONS AND TRAINING
Placing important stories in front of the right people:
Building and leveraging our relationships with journalists and media outlets.
Preparing media kits, press releases, background information and key messages.
Providing one-off and regular media training and support for your spokespeople before and during media opportunities.
Managing media relations around campaigns, events, announcements and milestones.
Supporting you through a crisis or issue from the start to the end.
Pictured: Front page news and a million views online to increase awareness and raise money for the Nelson Tasman Rescue Helicopter.
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MINISTERIAL AND STAKEHOLDER VISITS
Making important visits work for you:
Strategically planning visits to build constructive relationships with leaders, funders, MPs and potential partners, giving you opportunities to discuss the barriers and pressures your organisation faces.
Planning memorable experiences for influential people, so they understand your impact and pass on your story to others.
Planning and support for ministerial and stakeholder visits, including communications with officials and managing media.
Pictured: Ensuring the AI Sandbox was on Hon Judith Collins’ itinerary when she visited Nelson, and helping the AI Sandbox be ready to impress.
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VIDEOGRAPHY AND PHOTOGRAPHY
Highlighting the real heroes of the story:
Working with our creative partners to produce compelling photography and video assets that speak for themselves.
Showcasing the real people, places and results of your work.
Building understanding and trust through visual storytellling that strengthens your brand and presents your organisation professionally.
Achieving a return-on-investment – we ensure a well-planned shoot will provide multi-purpose visual content that can be used for years.
Pictured: Publik led the development and implementation of the annual Nelson Tasman Rescue Helicopter Appeal for three years, centring the campaign around the real people our community considers heroes.
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YOUR ONLINE FOOTPRINT
Building and managing the digital presence that gets you found, and keeps people engaged once they arrive:
Building new websites and refreshing existing sites for improved for user experience, engagement and better storytelling.
Ongoing site management and optimisation – content, technical maintenance and conversion improvements – to keep your site working hard for you.
Providing SEO and AEO strategies to ensure you're found by traditional search and AI-driven search alike.
Implementing PPC, Google Ads, retargeting and display advertising to drive qualified traffic and support campaign performance.
Building a Google Business Profile, local listings and online reviews to strengthen your presence where it matters most.
Tracking analytics and conversions, so you always know what's actually working.
Pictured: The 2024 Hands Up for Hospice inaugural campaign web presence.
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GETTING SOCIAL
Social media strategy and implementation. Storytelling, engagement and campaigns that hit your KPIs:
Developing social media plans and content, underpinned by strategic intent and an understanding of information needs.
Monitoring Meta (Facebook and Instagram), LinkedIn, YouTube and other social media accounts and assisting with timely responses to comments and community management.
Planning, designing and producing cost-effective and strategic social media campaigns.
Providing full-service campaign delivery, from set-up to fully managed end-to-end, depending on how hands-on you want to be.
Managing organic social media including content creation, posting and community engagement to build your presence day-to-day.
Pictured: The range of online creatives for the Hands Up for Hospice campaign.
HELPING MAKE A LASTING IMPACT
See below for some examples of how with the right support, not-for-profits can put their best foot forward.
We supported Age Concern to create a brand and collateral range for their new Wellby service, still going strong today.
We worked with the Nelson Tasman Vulnerable Housing Network on a range of plain language brochures to guide people through the process of finding accommodation.
We worked with the Nelson Tasman Vulnerable Housing Network to refresh their brand and colour palettes.
We built a website for the NBS Helicopter Appeal with built-in donations, links to sponsorship drives and events, as well as video and photography stories about those who have been helped by the rescue helicopter.
Kids love a sticker and what a way to influence the givers...through our tamariki.
We designed a brand for the Nelson Historical Society, incorporating their new te reo Māori name.
A flyer advertising the Nelson Historical Society's Martin Jenkins lecture, applying the new logo developed at Publik.
We designed striking and highly prominent campaign collateral, including the back-of-bus advertising pictured here, for the Nelson Rescue Helicopter annual appeal.
A series of animated GIFs we made available for people to get involved in the NBS 10 for 10 Challenge for the NBS Rescue Helicopter Appeal. When 10 press ups were posted to social media, $10 was donated to the appeal. We encouraged celebrities, locals, businesses and athletes from far and wide to join in the fun and reached our target of $10,000 really quickly!
We were proud to support the innovative AI Sandbox in Nelson from its earliest days as a 'pop-up' to the well-known provider of free advice and affordable training that it is today.
The story of the relocation of kiwi pukupuku from Kāpiti Island to the Brook Waimārama Sanctuary was followed in depth by local and national media.
Now this is news. When little spotted kiwi returned to Nelson after almost 100 years, we made sure our client got the attention they deserved.
We designed a special logo for the Kaiteriteri Volunteer Fire Brigade's 50th Jubilee in 2026.
Professional and easy-to-edit collateral for the Huia Rugby Club helped it seek funds for its club rooms fundraising campaign.
We facilitiated prominent media coverage for Safeguarding Children founder and Chief Executive Willow Duffy during Child Safeguarding Week. The strategy was to use the awareness week to publicise the organisation's lobbying of the government to amend the Children's Act 2014. We also conducted nationwide market research for the organisation.
The stories and faces behind the Nelson Rescue Helicopter annual appeal hit home.
The good just keeps on going.
Or keep scrolling to view more of our not-for-profit work
Some of the collateral range we designed for Nelson Tasman Hospice's annual appeal.
Getting the word out there through a highly integrated marketing communications strategy for the rescue helicopter.
A window decal to catch the attention of passers-by during Nelson Tasman Hospice's annual appeal.
The 2024 Hands Up for Hospice inaugural campaign, championed by our client NBS, exceeded its fundraising target and is now a phenomenally successfully biennial appeal.
Larger than life and helping to educate the community on costs for this essential service. He popped up all over the region...
We refreshed the Age Concern Nelson Tasman website, with accessibility and ease-of-use for those using the site at the forefront.
Celebrating the success of one of the many successful NBS Rescue Helicopter Appeals.
A tried and true method for getting in front of the target market – pivot the audience!
Epic photos that really demonstrated the hero factor these incredible humans deserve.
Making an impact and the news. Delivering the game ball for a Mako game in style.
Getting behind a great idea and a great cause, and raising heaps of money for Nelson Tasman Hospice.
THE REGION’S GIVERS THAT WE GET ALONGSIDE
It is a privilege to support some of the region’s most giving organisations and people.
LET’S DO SOME GOOD TOGETHER
