Publik has extensive knowledge of the NZ education sector from both an operational and a governance perspective.

If you need PR, marketing or brand support for your school or institution, please get in touch.

The Publik team is passionate about the right of access to quality education for everyone.

Publik team members have a working knowledge of the education sector and a strong understanding of dealing with Ministers and the Ministry, particularly due to experience in a Tertiary Education Minister’s office, and being trustees and Presiding Members on school boards.

Emma Thompson was on the board of Salisbury School for six years, serving two years as Presiding Member. Emma also served for one year on the NMIT Council. Anna Bill has served as a trustee on the board of Campus Corner Learning Centre and is currently on the board of Saint Paul’s School, and worked for X years as the marketing coordinator for NMIT. Stephanie Gray is the current Deputy Presiding Member of Nayland College.

The Publik team have supported schools with their rebrands, based on the schools’ values and staff and school community feedback.

We have devised and supported the implementation of successful campaigns for primary, secondary and specialist schools. Campaigns have related to school closures, school rebuilds, school campus moves, retaining bus stops, change of school classifications, sport code among others.

A clear highlight for Publik was the win in the High Court for Salisbury School, seeing the school remain open and subsequently rebuilt.

SECTOR SERVICES

Scroll down to see our services for the education sector and how we could also help you.

STRATEGIC PLANNING/ISSUE MANAGEMENT

Communications strategies focused on successful outcomes.

Overarching communications and marketing strategies for schools or education institutions.
Strategic plans related to specific issues facing a school due to Ministerial or Ministry announcements, or operational and government issues occurring within an organisation.

WEBSITE DEVELOPMENT AND MANAGEMENT

New builds and existing website management.

We built a new website for Salisbury School to improve overall user experiences (internal and website visitors), membership sign up functionality, and searchability by AI search tools.
We also assist clients on their website updates, as required.

SOCIAL MEDIA MANAGEMENT

Proactive and reactive social media management.

Publik develops proactive forward planning social media content as required to support a campaign.
Our team monitors client Meta accounts, assisting with responses to public comments on posts, ensuring the client tone is maintained.

MEDIA RELATIONS

Achieving positive and balanced media coverage.

We have provided media relations support to schools as part of multi-layered PR campaigns, achieving positive media stories and opinion pieces in long-form magazines, newspapers, TV and radio.
Reactive responses to media on issues as they arise, in a fast turnaround media environment.
Media training for all spokespeople, to ensure they are ready to answer the tricky questions before a media interview.