Compelling communications for New Zealand’s science and technology sectors.

PR, comms, and marketing strategies aligned to your goals:

• Developing PR plans for workstreams, announcements, award wins and research outcomes you want people to know about.

• Developing corporate communications for major announcements and developments.

• Creating engagement plans to encourage stakeholders and communities to get involved in consultation processes.

• Planning for a crisis or issue and being your advisor during a crisis.

• Implementing internal communications to support a high-functioning workplace that attracts the best employees.

Pictured: One of the Bioeconomy Science Institute’s (previously Plant & Food Research) prototype open ocean aquaculture pens for snapper.

Stay current and interesting, user-friendly and findable:

• Building new websites and refreshing existing sites for improved user experiences.

• Ongoing site management, tracking and optimisation – content, technical maintenance and conversion improvements – to keep your site working hard for you.

• Providing SEO and AEO strategies to ensure you're found by traditional search and AI-driven search alike.

• Developing social media plans and content, underpinned by strategic intent and an understanding of information needs.

• Monitoring Meta (Facebook and Instagram), LinkedIn, YouTube and other social media accounts and assisting with timely responses to comments and community management.

• Planning, designing and producing cost-effective and strategic social media campaigns.

Pictured: Agritech company Sipcam New Zealand invested in their digital footprint to provide visibility of their new brand in search results.

Achieving positive and balanced media coverage:

• Building relationships with reporters, writers and commentators to inform them and facilitate stories.

• Providing media relations support to project leads.

• Providing reactive responses to media on issues as they arise, in a fast-turnaround media environment.

• Providing one-off and regular media training for your scientists and executive leadership team to ensure they are ready to answer both the obvious and the tricky questions.

• Organising and accompanying media at site tours and official launches.

Pictured: The launch of the Bioeconomy Science Institute’s (previously Plant & Food Research) new flume tank in Nelson attracted a scrum of major media outlets. We facilitated their visit so that each reporter left with the audio, video, photographs, angle and quotes they each needed for their different stories.

Making complex information understandable, through:

• Creating simple graphics that tell the story.

• Creating animated explainers, infographics and fact sheets that explain your science without ‘dumbing it down’.

• Producing science posters, presentations and templates that your scientists can use to communicate their work while maintaining your organisation’s brand integrity and high standards for graphic design.

• Creating graphics to fit any space online and on screen – adverts that put a pause in people’s scrolling, designs for digital billboards and social media tiles that make your message unmissable.

Pictured: Making the often-misunderstood topic of trawling for fish easier to understand through accurate infographics, for Sealord.

Writing, editing and designing print and digital products:

• Writing and designing newsletters that inform, entertain and perform well (click rates and open rates).

• Creating infosheets, fliers and explainers to amplify your community engagement and consultation.

• Designing and managing the production of banners, teardrop flags and other promotional material.

• Writing and designing magazines, annual reports, brochures and more.

• Developing corporate communications such as vision and mission statement branding and collateral.

Pictured: After more than 100 years of science, Cawthron continues to put their science missions and visions front and centre, with integrity to their name and brand.

Preparing you to be at your best, on your worst day:

• Preparing crisis communications plans aligning to the risks identified for your project or business.

• Being prepared means that you can bring your best, on your worst day, and prevent a crisis from creating deep reputational damage that lasts longer than the effects of the crisis event.

• Being on stand-by for our clients to support them through an emergency event or issue, around the clock.

• Freeing you up from media engagement or other requirements, allowing you to focus on leading your organisation and stakeholders through an event.

Pictured: We supported biotech company Kimer Med to correct misinformation about what does, and what doesn’t, happen in their laboratories.