RETAIL & BUSINESS TO CONSUMER BRANDS
You’ve built something worth talking about. We make sure people are talking.
Launching the Jens Hansen Legacy Collection
In a crowded market, being good isn't enough. You need to be seen, heard and remembered.
New Zealand’s retail and consumer market is crowded and attention is hard-won.
We work with product and service brands alike to build the awareness, reputation and customer relationships that turn into visibility and sales. That means impactful brand positioning, campaigns that get your noticed and PR and storytelling that makes people trust what they’re buying. From heritage names like Jens Hansen that we worked with for 15 years, to challenger brands findings new customers like Kuske Eyewear’s new Napier branch or the launch of Nelson Marine Centre in Richmond, we help retail and consumer businesses be known and reached for.
JUMP TO:
Launching a new chapter for Marine & Outdoors in Marlborough
We don’t just support brands, we help build ones that win shelf space, headlines and customers.
We’ve rolled out a new brand for Marlborough Sounds Marinas and led the rebrand and ongoing work for Marine & Outdoors to name a few, combining strategic thinking with practical delivery so the work doesn’t just sound good, it performs in the market.
We support our clients to clarify and share their brand, plan their marketing, launch new offers and locations, and create stories that earn attention. We combine strategic thinking with practical delivery, so the work is useful not just on paper, but in the market. Our strategies clarify your brand, sharpen your marketing and launch the moments that matter - new offers, new locations and new chapters.
With a full service team across public relations, communications, marketing, web and design, we can help your brand make the most of its next opportunity — whether that's winning media coverage for a business expansion, like Connings Food Market and Appleby Farms Ice Cream, building attention around a seasonal launch, like Motueka Creamery's new flavours, or delivering the market research behind it all, as we did nationwide for Grosafe Gardens.
Below are some examples of how we can help, or jump straight to (just some) of our client work.
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MARKET RESEARCH
Research you can trust delivered by people qualified in quantitative and qualitative analysis.
Market research and analysis to understand where you are and where you need to go.
Competitor analysis thats helps you identify opportunity.
Quantitative surveys designed to a statistically robust sample, not just a quick poll.
Qualitative interviews that surface deep insight.
Audience segmentation to understand different customer types and their motivations.
Brand awareness and perception tracking, including how you compare to competitors.
Purchase driver and barrier research to understand what's helping (and hindering) sales.
Insights translated into clear findings with practical recommendations, not just data.
Pictured: Grosafe Garden survey poster for nationwide retailers.
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YOUR ONLINE FOOTPRINT
Building and managing the digital presence that gets you found, and keeps people engaged once they arrive.
New website builds and refreshes designed for user experience, engagement and storytelling.
SEO and AEO strategy to ensure you're found by traditional search and AI-driven search alike.
Ongoing site management and optimisation — content, technical maintenance and conversion improvements — to keep your site working hard for you.
PPC, Google Ads, retargeting and display advertising to drive qualified traffic and support campaign performance.
Google Business Profile, local listings and online reviews to strengthen your presence where it matters most.
Analytics and conversion tracking, so you always know what's actually working.
Pictured: Connings website build.
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BRAND DEVELOPMENT AND MANAGEMENT
Brand development and management that gets you noticed and keeps you noticed.
Brand positioning and strategy.
Naming, brand architecture and identity for new brands or sub-brands.
Developing brand narratives that are clear, distinctive and easy to say out loud.
Rolling out new brands across customer, retail and communications channels.
Rebranding businesses to better match their offer and ambition without loosing what’s important.
Ongoing brand management to keep positioning and messaging consistent.
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GETTING SOCIAL
Social media strategy and implementation. Storytelling, engagement and campaigns that hit your KPIs:
Meta advertising (Facebook and Instagram) planned and managed by a team who know the platforms inside out. Plus other social advertising channels where they fit your strategy.
Audience and platform strategy to define your audience and where you’ll find them.
Content pillar development and planning that keeps you ahead of the rest.
Full-service campaign delivery — from set-up to fully managed end-to-end — depending on how hands-on you want to be.
Organic social media management — content creation, posting and community engagement to build your presence day to day.
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PHOTOGRAPHY, VIDEO AND VISUAL STORYTELLING
Strategic visual storytelling that’s compelling, original and authentic:
Visual strategy that decides what to shoot and why, before a single frame is captured.
Developing a distinctive visual language for your brand, so every piece of content is instantly recognisable as yours.
Photography, video and graphics that capture your brand consistently, wherever people encounter it.
Content built to be tracked and optimised, so what works keeps getting better.
Visuals that do a job. Driving awareness, engagement, sales and loyalty, not just looking good.
Content adapted across every channel so one shoot works harder for you.
Pictured: Jens Hansen: Putting the Golden Kiwi pendant in the spotlight.
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PR AND MEDIA RELATIONS
Making good stories visible and relevant:
Building relationships with journalists and media to secure coverage that matters.
Identifying the stories that will genuinely interest customers, communities and media.
Supporting product, business and seasonal announcements.
Media training for spokespeople, so they're confident and on-message when it counts.
Crisis and issues management, so you're prepared to respond quickly and clearly when it matters most.
Thought leadership and profile-building — award entries, speaking opportunities and commentary — to build credibility even when there's no news to announce.
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MARKETING THAT'S BUILT TO WORK
Marketing plans built on real consumer behaviour science and decades of experience, not guesswork.
Marketing plans grounded in consumer behaviour and shaped by qualified market management expertise.
Plans built around your sales goals, customer retention, and the seasonal moments that matter most.
Channel and budget planning that puts spend where it will actually perform.
Campaign roll-out and project management, so plans launch on time and stay on track.
Ongoing reporting and optimisation, adjusting activity as results come in.
Connecting brand strategy with marketing delivery.
EXAMPLES FROM THE SHOP FLOOR
Working with ambitious brands across jewellery, eyewear, water sports, and food and consumer-facing sectors, here are just some of the work we have done in this space.
You know what they say... Our Jens Hansen Happy Man campaign.
Market research that delivers great response.
A refreshed brand for a fresher client.
After you have finished shopping for everyone else at Christmas time, its time to treat yourself.
Reaching people where they are involved a nationwide retailer activation.
A new website and brand messaging for Connings Food Market.
The Golden Kiwi. The little black dress of jewellery.
New look for a new store.
Playful illustrations for Connings to bring website and in-store content to life.
For some, the Golden Kiwi was a special reminder of home.
Launching the Legacy Collection to celebrate 40 years of Jens Hansen jewellery in Nelson.
Working with Yamaha to create content that aligns with the Marine and Outdoors brand.
A colourful campaign to support Jens Hansen engagement ring sales.
All that glitters is gold. A photoshoot for stunning Jens Hansen dress jewellery.
Starting off right with a launch event
Using a logo extension to communicate a message of diamonds.
How do you drive people in store? Sometimes, you need to appeal to a different audience to get your market engaged.
Billboards and collateral created for the launch of the Kuske eyewear store in Napier.
Now, if you know what this is. You know boats.
A highlight - arranging a visit to the Jens Hansen studio by Sir Ian McKellen's, who engraved his own One Ring.
A happy accident; dogs in jewellery captured and used in a fun, digital campaign for Jens Hansen.
Jens Hansen dress jewellery photoshoot.
A story too delicious not to share with New Zealand.
Nelson Marine Centre launch weekend collateral.
Saying something is from Jens Hansen means love.
Jens Hansen was a sponsor of the Super Netball competition hosted in Nelson, with high visibility promotion on the big screen and at half time activations at each game.
Clear communication for important messages.
For the fishers, we know Kenepuru delivers.
A different audience. A bigger reach.
An engaging and popular promotion that asked people to lean into memories and emotive connections with a place and associate those to this brand.
Emotive messaging for sailing enthusiasts.
Halfdan Hansen meeting the former Duchess of Cornwall after she was gifted a Jens Hansen Golden Kiwi from former Nelson Mayor Rachel Reese.
Well, that's a big playground for boaties isn't it. Good thing there are three world class marinas close by. For Marlborough Sounds Marinas we built on layered marketing messages that spoke directly to the benefits of the Marinas and their unique location.
Going home empty handed: not an option. Sign us up.
For those that grew up holidaying in the Sounds - this resonates deeply.
Spreading the word of ice cream winners Motueka Creamery.
How do you get your brand visible all year around. Sometimes, its about tangible and helpful tools that take up wall space.
BRANDS WORTH BRAGGING ABOUT
Over the years we have had the privilege to work with some incredible businesses and brands.
LET’S WHIP SOMETHING UP TOGETHER
