Winning more customers in store and online.

Research you can trust delivered by people qualified in quantitative and qualitative analysis:

• Undertaking market research to understand where you are and where you need to go.

• Completing competitor analysis that helps you identify opportunity and brand positioning.

• Rolling out quantitative surveys with a statistically robust sample, and carrying out qualitative interviews that surface deep insight.

• Developing audience segmentation to understand different customer types and their motivations.

• Tracking brand awareness and perceptions, including comparing to competitors.

• Researching purchase drivers and barriers to understand what's helping (and hindering) sales.

• Translating insights into clear findings with practical recommendations, not just data.

Pictured: Grosafe Garden survey poster encouraging responses from nationwide retailers.

Brand development and management that gets you noticed and keeps you noticed:

• Creating your brand positioning and strategy.

• Naming, brand architecture and identity development for new brands or sub-brands.

• Developing brand narratives that are clear, distinctive and easy to say out loud.

• Rolling out new brands across customer, retail and communications channels.

• Rebranding businesses to better match their offer and ambition without losing what’s important.

• Ongoing brand management to keep positioning and messaging consistent.

Pictured: The evening launch of Marine & Outdoors new brand and new building in Marlborough.

Seeing the bigger picture, and turning it into a plan that works:

• Developing strategies that connect the dots between your business goals, your market and your next move.

• Providing strategic counsel and advice for leadership teams and boards.

• Planning for annual and project-based communications and marketing that translate thinking into action, with clear KPIs.

• Delivering projects from plan to implementation, so strategy doesn't stall on the page.

Pictured: Strategically aligning Jens Hansen to a new audience for a different conversation via the Super Club netball competition.

Marketing plans built on real consumer behaviour science and decades of experience, not guesswork:

• Developing marketing plans grounded in consumer behaviour and shaped by qualified market management expertise.

• Planning that is built around your sales goals, customer retention and seasons.

• Planning budgets that put spend where it will actually perform.

• Managing campaign roll-out, so that plans launch on time and stay on track.

• Ongoing reporting and optimisation, adjusting activity as results come in.

• Connecting brand strategy with marketing delivery.

Pictured: A Jens Hansen marketing campaign featuring real customers.

Media coverage of the good stories in the relevant media:

• Building relationships with journalists and media to secure coverage.

• Identifying the stories that will genuinely interest customers, communities and media.

• Supporting product, business and seasonal announcements.

• Media training for spokespeople, so they're confident and on-message when it counts.

• Preparing for and responding to crisis and issues.

• Strategising thought leadership and profile-building – award entries, speaking opportunities and commentary – to build credibility even when there's no news to announce.

Pictured: Announcing the great news about Appleby Farms Ice Cream acquiring the Little Island brand.

Strategic visual storytelling that’s compelling, original and authentic:

• Preparing a visual strategy that decides what to shoot and why, before a single frame is captured.

• Developing a distinctive visual language for your brand, so every piece of content is instantly recognisable as yours.

• Organising photography, video and graphic development that captures your brand consistently, wherever people encounter it.

• Creating visuals that do a job. Driving awareness, engagement, sales and loyalty, not just looking good.

Pictured: Jens Hansen photography that put the Golden Kiwi pendant in the spotlight.

A digital presence that gets you found, and keeps people engaged once they arrive:

• Building new websites and refreshing existing sites for greater user experience, engagement and storytelling.

• Providing SEO and AEO strategies to ensure you're found by traditional search and AI-driven search alike.

• Ongoing site management and optimisation – content, technical maintenance and conversion improvements – to keep your site working hard for you.

• Developing PPC, Google Ads, retargeting and display advertising to drive qualified traffic and support campaign performance.

• Building your Google Business Profile, local listings and promoting online reviews to strengthen your presence.

• Tracking analytics and conversions, so you always know what's actually working.

Pictured: A new website for Connings Food Market.

Social media strategy and implementation. Storytelling, engagement and campaigns that hit your KPIs:

• Planning and managing Meta advertising (Facebook and Instagram) by a team who know the platforms inside out. Plus other social advertising channels where they fit your strategy.

• Creating audience and platform strategies to define your audience and where you’ll find them.

• Developing and planning content pillars that keep you ahead of the rest.

• Delivering full-service campaigns – from set-up to fully managed end-to-end – depending on how hands-on you want to be.

• Managing organic social media – content creation, posting and community engagement to build your presence day-to-day.

Pictured: Rolling out the new Marine & Outdoors brand and promoting the new store.