HEALTH
Love food, wine and the magic of a perfect pairing? So do we.
Tasty marketing and PR support for iconic brands.
Publik Agency is proud to lend its weight to New Zealand’s longest-running festival of its type – the Marlborough Wine & Food Festival.
Brought to you by our client Wine Marlborough, the festival allows us to apply targeted marketing and PR practice to elevate an already iconic event.
Our most recent work for Wine Marlborough culminated in the visual brand repositioning of Aotearoa New Zealand’s most successul varietal – sauvignon blanc.
We work with individual Marlborough brands Nautilus and Novum and have also given Nelson some love over the years, leading projects for Nelson Wine, Middle Earth and Connings.
We love our wine, food and the perfect pairing of an exciting brand with our agency team. We love it so much that we even created our own event, Seafood Saturday, in 2023 and 2024 to celebrate the people who bring kaimoana from the sea to table.
A warm welcome to 2024 festival-goers from the Nautilus Estate Wines team.
Publik is the perfect pairing for your precious brand
You’ve poured your heart and soul into producing food and beverages that you know people will love.
You have made something special and want people to know more about your product or business – enough juicy detail and storytelling to see them choose you in a competitive market.
This is where Publik is the perfect pairing. We offer a full-service agency experience covering branding, design, digital, marketing, media and public relations.
You are the master of your craft and we are experts in our field. We design and implement end-to-end campaigns, or work with your team to add value and elevate your marketing and media work.
HOW WE CAN HELP YOU
With more than a decade of experience in the health sector and a full-service team across public relations, communications, marketing, digital and design, we are ready to elevate your interactions with a wide variety of people.
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STRATEGIC PLANNING
Communications and marketing strategies:
Annual communications and marketing strategies for healthcare providers.
PR and communications plans for new or changing services, facilities and structures.
Corporate communications for major announcements and developments.
Internal communications support for organisational development and change.
Pictured: Te Piki Oranga Pou Taki Carl Baker delivering whaikōrero at the opening of the new Whakatū Hauora Hub, 2026.
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WEBSITE AND DIGITAL
New website builds, refreshes and management:
New website builds to improve user experiences, functionality and a website user’s health literacy.
The latest techniqiues to ensure clients’ digital content is optimised for, and found by, AI and other search tools.
Regular structural and content updates of clients’ existing websites.
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SOCIAL MEDIA STRATEGY
Achieving transparency about public healthcare services and appealing to hearts and minds:
Social marketing campaigns to encourage people to make positive differences in their lives.
Informative posts and explainers about healthcare services.
Monitoring client Meta accounts and assisting with timely responses to comments.
Targeted staff recruitment campaigns.
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MEDIA RELATIONS
Achieving positive and balanced media coverage:
Building relationships with reporters and writers, to inform them and facilitate stories.
Media relations support to the sector’s leaders and service managers.
Reactive responses to media on issues as they arise, in a fast turnaround media environment.
One-off and regular media training for healthcare leaders, to ensure they make the most of their media opportunities.
Hosting media at events, ensuring they get what they need.
Pictured: Sealord Chief Executive Doug Paulin and Te Piki Oranga Tumu Whakarae Anne Hobby celebrating a new sponsorship by Sealord.
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NEWSLETTERS AND PRINT
Writing and producing print and digital products:
Annual reports and strategic plans
Quarterly magazines
Email newsletters
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GRAPHIC DESIGN
Making health topics easy to understand
Designing content that informs, explains and captures hearts and minds.
Producing and updating infographics and fact sheets.
Designing appealing, practical corporate collateral; calendars, wall planners and more.
HEALTHCARE HIGHLIGHTS
From media management to social marketing campaigns, we love shining a positive light on the hard-working healthcare sector.
Health New Zealand Te Whatu Ora 'Return Unused Medicines' campaign – community newspaper advertising.
Health New Zealand Te Whatu Ora 'Return Unused Medicines' campaign – social media ads.
Marlborough Primary Health Chief Executive Beth Tester being interviewed by Radio NZ at the opening of Tātari Toto haemodialysis unit.
Te Piki Oranga – Relocation comms for Whakatū and Wairau hauora hubs.
Marlborough Primary Health 'Choose the Right Care' campaign – print collateral.
Marlborough Primary Health 'Choose the Right Care' campaign – fridge magnets.
Te Piki Oranga – Matariki-focused desk calendar.
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STRATEGIC PLANNING
Communications and marketing strategies:
Annual communications and marketing strategies for healthcare providers.
PR and communications plans for new or changing services, facilities and structures.
Corporate communications for major announcements and developments.
Internal communications support for organisational development and change.
Pictured: Te Piki Oranga Pou Taki Carl Baker delivering whaikōrero at the opening of the new Whakatū Hauora Hub, 2026.
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![]()
WEBSITE AND DIGITAL
New website builds, refreshes and management:
New website builds to improve user experiences, functionality and a website user’s health literacy.
The latest techniqiues to ensure clients’ digital content is optimised for, and found by, AI and other search tools.
Regular structural and content updates of clients’ existing websites.
-
![]()
SOCIAL MEDIA STRATEGY
Achieving transparency about public healthcare services and appealing to hearts and minds:
Social marketing campaigns to encourage people to make positive differences in their lives.
Informative posts and explainers about healthcare services.
Monitoring client Meta accounts and assisting with timely responses to comments.
Targeted staff recruitment campaigns.
-
![]()
MEDIA RELATIONS
Achieving positive and balanced media coverage:
Building relationships with reporters and writers, to inform them and facilitate stories.
Media relations support to the sector’s leaders and service managers.
Reactive responses to media on issues as they arise, in a fast turnaround media environment.
One-off and regular media training for healthcare leaders, to ensure they make the most of their media opportunities.
Hosting media at events, ensuring they get what they need.
-
![]()
NEWSLETTERS AND PRINT
Writing and producing print and digital products:
Annual reports and strategic plans
Quarterly magazines
Email newsletters
-
![]()
GRAPHIC DESIGN
Making health topics easy to understand
Designing content that informs, explains and captures hearts and minds.
Producing and updating infographics and fact sheets.
Designing appealing, practical corporate collateral; calendars, wall planners and more.
OUR ESTEEMED HEALTH CLIENTS
Over the years we have had the privilege to work with some incredible businesses and people in the health sector.
LET’S WORK TOGETHER
