WINE & FOOD
Love food, wine and the magic of a perfect pairing? So do we.
Pictured: Marlborough Wine & Food Festival 2025.
Delicious marketing and PR support for iconic brands.
Our wine and food clients are some of our greatest delights. After all, New Zealand's wine and food producers are some of the country's great exports and, just as importantly, they nourish us here at home.
You’ve poured your heart and soul into producing food and beverages you know people will love.
You have made something special and want people to know more about your product or business – you need mouth-watering storytelling that will inspire them to choose your product over others in a competitive market.
This is where Publik is the perfect pairing. We offer a full-service agency experience covering branding, design, digital, marketing, media and public relations. You are the master of your craft and we are experts in our field.
From integrated marketing-PR plans and brand awareness ad campaigns to animated infographics and clever graphic design that tells the story of your product from place to plate – Publik Agency has the expertise and the safe AI-powered tools to make it happen.
Here are some examples of how we can help, or jump straight to just some of our previous client work.
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Pictured: a warm welcome to 2024 Marlborough Wine & Food Festival-goers from the Nautilus Estate Wines team.
Publik and you.
The perfect pairing.
Publik has spent years immersed in Aotearoa New Zealand’s food and wine story, working across wine regions, food producers, individual brands and the events that celebrate them. From Marlborough's world-renowned sauvignon blanc to Nelson's boutique wineries, and from paddock-to-plate producers to the festivals that bring it all together, this is an industry built on craft, place and people.
We are proud to have applied our expertise to New Zealand's longest-running wine and food festival of its type – the Marlborough Wine & Food Festival, brought to you by our client Wine Marlborough. We are also proud of our work with Wine Marlborough to reposition branding for New Zealand's most successful grape varietal – sauvignon blanc. This was the first consumer-facing opportunity for sharing the brand we developed for Wine Marlborough more widely.
We have worked with individual Marlborough wine labels Nautilus and Novum, and had the privilege of working alongside iconic brands such as Marisco, Cloudy Bay and Hunters to help bring Wine Marlborough’s story to life.
We have also supported the fantastic Nelson food brands Appleby Farms and Little Island Creamery, and the beloved Connings Food Market.
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STRATEGY AND PLANNING
Communications and marketing strategies that take in the bigger picture:
Developing strategies that connect the dots between your business goals, your market and your next move.
Providing strategic counsel and advice for leadership teams and boards.
Planning for annual and project-based communications and marketing that translate thinking into action, with clear KPIs.
Delivering projects from plan to implementation, so strategy doesn't stall on the page.
Pictured: Strategic market management is at the core of our success for clients.
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BRAND DEVELOPMENT AND MANAGEMENT
Elevating visibility and articulating credibility, personality and position:
Undertaking brand development research including focus groups, stakeholder engagement and brand awareness surveys.
Developing your brand story and messaging that defines, refines or refreshes your brand so you are known, understood and appreciated.
Developing naming, brand architecture and identity for new brands or sub-brands.
Developing brand narratives that are clear, distinctive and easy to say out loud.
Rolling out new brands across selected channels.
Rebranding businesses to better match their offer and ambition without losing what’s important.
Ongoing brand management to keep positioning and messaging consistent.
Pictured: Brand development for the wine industry in Marlborough.
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MEDIA RELATIONS AND TRAINING
Media coverage of the good stories in the relevant media:
Building relationships with journalists and media to secure coverage.
Identifying the stories that will genuinely interest customers, communities and media.
Supporting product, business and seasonal announcements.
Media training for spokespeople, so they're confident and on-message when it counts.
Preparing for and responding to crisis and issues.
Strategising thought leadership and profile-building – award entries, speaking opportunities and commentary – to build credibility even when there's no news to announce.
Pictured: Getting the attention the Marlborough Wine & Food Festival deserves.
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YOUR ONLINE FOOTPRINT
A digital presence that gets you found, and keeps people engaged once they arrive:
Building new websites and refreshing existing sites for greater user experience, engagement and storytelling.
Providing SEO and AEO strategies to ensure you're found by traditional search and AI-driven search alike.
Ongoing site management and optimisation – content, technical maintenance and conversion improvements – to keep your site working hard for you.
Developing PPC, Google Ads, retargeting and display advertising to drive qualified traffic and support campaign performance.
Building your Google Business Profile, local listings and promoting online reviews to strengthen your presence.
Tracking analytics and conversions, so you always know what's actually working.
Pictured: Website landing page for Wine Marlborough to support the positioning work completed for the region’s sauvignon blanc campaign, Unmistakably Marlborough.
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GETTING SOCIAL
Social media strategy and implementation. Storytelling, engagement and campaigns that hit your KPIs:
Planning and managing Meta advertising (Facebook and Instagram) by a team who knows the platforms inside out. Plus other social advertising channels where they fit your strategy.
Creating audience and platform strategies to define your audience and where you’ll find them.
Developing and planning content pillars that keep you ahead of the rest.
Delivering full-service campaigns – from set-up to fully managed end-to-end – depending on how hands-on you want to be.
Managing organic social media – content creation, posting and community engagement to build your presence day-to-day.
Pictured: Cutting through the noise of social media with compelling messages that resonate.
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PHOTOGRAPHY, VIDEO AND VISUAL STORYTELLING
Compelling, original and authentic content:
Preparing a visual strategy that decides what to shoot and why, before a single frame is captured.
Developing a distinctive visual language for your brand, so every piece of content is instantly recognisable as yours.
Organising photography, video and graphic development that captures your brand consistently, wherever people encounter it.
Pictured: Visual content and story telling carried the narrative for the Unmistakably Marlborough campaign.
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EVENT STRATEGY AND SUPPORT
Event ideation to marketing and PR support that drives ticket sales:
Developing event concepts and a narrative that meet a stated need.
Building event marketing and PR plans.
Working alongside event organisers to implement marketing and communications based on event goals.
Building event campaign websites.
Delivering destination marketing that sells tickets and brings punters in.
Identifying interesting stories and working with media for positive event coverage.
Pictured: Another sell out crowd at the Seafood Saturday event in Nelson.
EXAMPLES FROM OUR TABLE
From media management to brand positioning campaigns, we love playing a part in Aotearoa New Zealand’s food and wine story. Contact us if you would like our help telling yours.
A new website and brand messaging for Connings Food Market.
Bringing the brand narrative and the components that tell that story into one place for the Unmistakably Marlborough campaign.
The iconic Marlborough Wine & Food Festival – a favourite annual event we love working on.
A refreshed brand for a fresher client.
A sample of graphics we created to support the strategy for Marlborough Wine's 'Start with Marlborough' brand positioning.
Nicely branded. Just one of the many design deliverables for the iconic Marlborough Wine & Food Festival.
New images taken for Feast Whakatū featuring Connings Food Market, subsequently used in the Connings website update. Now that's cross pollination!
Connecting industry with a newsletter for Marlborough Wine's 'Unmistakably Marlborough' campaign. Each newsletter featured something new – from media training webinar events, to social media campaign templates and graphics.
Getting the word out there and driving sales is all on the menu for the Marlborough Wine & Food Festival.
Playful illustrations for Connings to bring website and in-store content to life.
Press play. Explore Wine Marlborough presenting a reimagined story about sauvignon blanc.
Fabulous festival vibes. Tickets were sold, people celebrated, ate, explored and re-discovered Marlborough Wine in fresh varietals, new releases and loved favourites.
A brand repositioning. From research to delivery we defined what was special about Wine Marlborough through an articulated brand including brand mission, values, personality and promise. We anchored these with a logo and gave industry a narrative they could own and love.
The 'Find your Flavour' quiz for the one and only Nautilus. Helping their loyal customers and new ones discover their perfect wine match.
Did we say we love kaimoana? We love it so much that for two years we put on a celebration to hero Aotearoa New Zealand's seafood industry and the people it supports.
Articulating the rules for the new Marlborough Wine brand.
Bringing talented winemakers, growers, viticulturalists and wineries into the spotlight for Wine Nelson.
What an event Seafood Saturday was, fish filleting demonstrations and all. Media loved the event and our seafood industry's stories were heard.
The meaning behind the logo device for Wine Marlborough.
An idea that has stuck around. We know consumer behaviour for this product category means tasting, trying and changing habitual purchase decisions. So we made sure locals could find Nelson wines on the shelf when making those decisions. Tying the point of decision to the influential communication at play.
And Kevin Hopgood selects oysters for his Seafood Saturday dish!
Our complementary clients
Or keep scrolling to view more of our wine & food work
Exploring strong colours that capture the heart of Wine Marlborough. We used focus groups to find stakeholders' colour associations.
We produced Nelson Wine's first 'Cellarbration' wine passport for cellar door visits. Cellarbration is still going strong – how many cellars have you visited?
A feast for the senses, in colour, impact and of the region. Logo design that stands out!
Guiding users of a brand is important for ensuring power through consistency.
We were delighted to bring the Nelson Wine story alive in the media.
Magazine advertising to balance and reach different audiences.
Sitting pretty and making an impact at Nelson Airport for Feast Whakatū.
When the photoshoot calls for 'talent' and there's Harry's Hawker House delivering the goods, of course we step in! Featuring Publik consultants Claire and Anna, sampling some of Nelson's finest.
Appleby Farms' story is too delicious not to share with New Zealand.
Some more of the bright and impactful content we shared for Feast Whakatū.
OUR FAVOURITE FLAVOURS
Over the years we have had the privilege to work with some incredible businesses and brands.
LET’S WHIP SOMETHING UP TOGETHER