Compelling communications for New Zealand’s science and technology sectors.

PR, comms, and marketing strategies aligned to your goals:

• PR plans for workstreams, announcements, award wins and research outcomes you want people to know about.

• Corporate communications for major announcements and developments.

• Crisis comms planning and implementation (as trusted advisors on your team).

• Stakeholder engagement with Government relations, shareholder relations and more.

• Internal communications to support a high-functioning workplace that attracts the best employees.

Pictured: One of Plant & Food’ Research Group’s prototype open ocean aquaculture pens for snapper.

Stay current and interesting, user-friendly and findable:

• New websites that improve user experiences.

• Website optimisations that ensure effective engagement.

• The latest techniques to ensure sites are optimised for, and found by, AI and traditional searches.

• Regular structural, functional and content updates.

• Social media plans and content, underpinned by strategic intent and an understanding of information needs.

• Monitoring Meta, LinkedIn, YouTube and other social media accounts and assisting with timely responses to comments and community management.

Pictured: Agritech company Sipcam New Zealand invested in their digital footprint to provide visibility of their new brand in search results.

Achieving positive and balanced media coverage:

• Building relationships with reporters, writers and commentators, to inform them and facilitate stories.

• Media relations support to ensure you are fairly represented, have a right of reply and your story recieves the attention it deserves.

• Reactive responses to media on issues as they arise, in a fast-turnaround media environment.

• One-off and regular media training for your scientists, executive leaership team and board, to ensure they are ready to answer both the obvious and the tricky questions.

Pictured: The launch of Plant & Food Research’s new flume tank in Nelson attracted a scrum of major media outlets. We facilitated their visit so that each reporter left with the audio, video, photographs, angle and quotes they each needed for their different stories.

Making complex information understandable, through:

• Animated explainers, infographics and fact sheets that explain your science without ‘dumbing it down’.

• Science posters, presentations and templates that your scientists can use to communicate their work while maintaining your organisation’s brand integrity and high standards for graphic design.

• Graphics to fit any space online and on screen – adverts that put a pause in people’s scrolling, designs for digital billboards and social media tiles that make your message unmissable.

Pictured: Making the often-misunderstood topic of trawling for fish easier to understand through accurate infographics, for Sealord.

Writing, editing and designing print and digital products:

• Newsletters that inform, entertain and that perform well (click rates and open rates).

• Infosheets, fliers and explainers to amplify your community engagment and consultation. Banners, teardrop flags and other promotional material.

• Magazines, annual reports, brochures and more.

• Corporate communications such as vision and mission statement branding and collateral.

Pictured: After more than 100 years of science, Cawthron continues to put their science missions and visions front and centre, with integrity to their name and brand.

Preparing you to be at your best, on your worst day:

• We work with you to prepare crisis communications plans aligned to the risks identified for your project.

• Being prepared so that you can bring your best on your worst day, and prevent a crisis from creating deep reputational damage that lasts longer than the effects of the crisis event itself.

• We are on stand-by for our clients to support them through an emergency event or issue, around the clock.

• We can free you up from media engagement or other requirements, allowing you to focus on leading your organisation and stakeholders through an event.

Pictured: We supported biotech company Kimer Med to correct misinformation about what does, and what doesn’t, happen in their laboratories.