Helping councils and communities with communications.

Communications and marketing strategies:

• Developing communications plans for a project’s construction journey, major announcements and milestones.

• Developing plans for stakeholder engagement, government relations, shareholder relations and more.

• Creating engagement plans to encourage stakeholders and communities to get involved in consultation processes.

• Planning for a crisis or issue and being your advisor during a crisis.

Pictured: Behind-the-scenes planning for the Marlborough Sounds Future Access Study consultation campaign.

Achieving informative media coverage:

• Building relationships with reporters, writers and commentators, to keep them informed and to facilitate stories.

• Providing media relations support to project leads.

• Providing reactive responses to media on issues as they arise, in a fast-turnaround media environment.

• Providing one-off and regular media training for organisation or project spokespeople, to ensure they are ready to answer both the obvious and the tricky questions.

• Organising and accompanying media at site tours and official launches.

Pictured: A media tour of the storm-damaged Kenepuru Sounds roads in 2021.

Preparing you to be at your best, on your worst day:

• Preparing crisis communications plans aligned to the risks identified for your project or business.

• Being prepared means that you can bring your best, on your worst day, and prevent a crisis from creating deep reputational damage that lasts longer than the effects of the crisis event.

• Being on stand-by for our clients to support them through an emergency event or issue, around the clock.

• Freeing you up from media engagement or other requirements, allowing you to focus on leading your organisation and stakeholders through an event.

Pictured: Mike Scott, CEO Waimea Water Ltd, fielding One News’ questions about the rock issues at the dam site.

Capturing the journey and scale of your project:

• Briefing videographers and photographers on visual story-telling needs.

• Attending video and photo days to guide capture.

• Guiding the video editing.

Pictured: Award-winning visual story-teller Tim Cuff on the Waimea Community Dam construction site.

Turning complex details into easy-to-understand visuals:

• Creating simple graphics that tell the story.

• Producing animated explainers for complex topics and projects. 

• Producing and updating infographics and fact sheets.

• Producing information boards for public consultation events.

Pictured: Telling the region’s water story visually in the Marlborough District Council’s Local Water Done Well public engagement document.

Writing, editing and designing print and digital products:

• Planning, writing and designing Annual Reports.

• Writing and designing public engagement documents.

• Writing sector award entries.

• Writing, editing and proof-reading project newsletters as part of coordinated content plans.

• Designing graphics to complement and simplify content.

Pictured: A quarterly newsletter updating the public on construction progress at the Waimea Community Dam.

New website builds, refreshes and management:

• Building new websites and refreshing existing sites for improved user experiences.

• Ongoing site management and optimisation – content, technical maintenance and conversion improvements – to keep your site working hard for you.

• Providing SEO and AEO strategies to ensure you're found by traditional search and AI-driven search alike.

• Tracking analytics and conversions, so you always know what's actually working.

• Providing guidance and content for your inhouse web team.

Pictured: The Tukituki Water Security Project’s website build.

Proactive and reactive social media management:

• Developing social media plans and content, underpinned by strategic intent and an understanding of information needs.

• Monitoring Meta (Facebook and Instagram), LinkedIn, YouTube and other social media accounts and assisting with timely responses to comments and community management.

• Planning, designing and producing cost-effective and strategic social media campaigns.

Pictured: Social media information tile for the Marlborough Sounds Future Access Study.

Organising stakeholder and public events:

• Organising central and local government site visits.

• Co-ordinating media on visits.

• Supporting public events with advertising and communications and media relations.

• Working with event teams on detailed event logistics.

• Hosting media at events.

Pictured: Publik led the on-the ground events team for the official opening of the Opāoa River Bridge, 2020.