EVENTS

Bringing people together for the moments that matter.

Image: VIP opening of the new Nelson Airport terminal, 2019.

Memorable events, from the first spark of an idea to the last guest saying thank you.

The best events bring people, places and stories together. And some of our proudest work has happened on the day, in the room, with the crowd.

From major public festivals to invite-only stakeholder gatherings and intimate customer evenings, Publik has helped create events that people talk about long after they've gone home.

You want an event that feels effortless for your guests and leaves a lasting positive impression. Behind every event like that is a lot of thinking, planning and careful management.

This is where Publik comes in. We work with you to shape the idea, create the brand and look of your event, tell its story before, during and after the day, and collaborate with your events team to help it run smoothly. We can also help with inviting guest speakers, working with government representatives, managing media, and creating marketing collateral and advertising campaigns.

Be it a public festival or event, conference, open day, workshop, stakeholder function or customer celebration, Publik has the expertise to help you make it happen.

Could we be the perfect partner for your event? Get in touch.

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Image: Invite-only seasonal launch of Ole Lynggaard Copenhagen jewellery for Jens Hansen.

Let's make it an occasion together.

Whether it's a celebration, a milestone, a launch, or a conference, we know that every event is a chance to tell a story and build lasting connections.

We are proud to provide marketing and communications support for Aotearoa New Zealand's longest-running wine and food festival of its type, the Marlborough Wine & Food Festival, brought to you by our client Wine Marlborough. We developed the brand and marketing for Feast Whakatū, and conceived and delivered Seafood Saturday in Nelson in 2023 and 2024, taking it from idea to a much-loved day out.

We have also had the privilege of helping mark significant moments for our region, supporting the opening events of key infrastructure including the Ōpaoa River Bridge in Marlborough, Nelson Airport’s new terminal, Brook Waimārama Sanctuary bridges and buildings, and the Waimea Community Dam. These occasions brought together communities, government representatives, stakeholders and media to celebrate projects that will serve Te Tauihu for generations.

Closer to home for our clients, we have supported brand launches, run the marketing and storytelling behind special retail customer events, brought guest speakers to Nelson to inspire and engage our clients' customers, and branded and ran the game day events for a national league football team.

See below for some examples of how we can help, or jump straight to (just some of) our client work.

BRANDING DEVELOPMENT AND MANAGEMENT
Establishing a new identity or amplifying an existing one:
- Developing brands that differentiate your event experience from others.
- Creating the event brand story and messaging to excite the crowd.
- Applying brand to event collateral to ensure clarity and consistency.
Pictured: Feast Whakatū brand applied to digital promotional material.
EVENT STRATEGY AND SUPPORT
Event ideation plus marketing and PR support that drives ticket sales:
- Developing a strategy to nail the event purpose, concept, audience and channels to reach your audiences.
- Developing sponsorship proposals, identifying sponsors with an event fit, and providing sponsorship impact reports.
- Developing and executing event marketing and PR plans.
- Implementing destination marketing that sells tickets and brings punters in.
Pictured: A record crowd at the 2015 final between the Nelson Marlborough Falcons and Auckland at Trafalgar Park.
YOUR ONLINE FOOTPRINT
New event websites or event pages to inform and sell tickets:
- Building new event websites, integrating an event section into an existing site or integrating online ticket sale platforms.
- Listing your event on the best ticket sales portal for your event.
- Ongoing site management and optimisation – content, technical maintenance and conversion improvements – to keep your site working hard for you.
- Providing SEO and AEO strategies to ensure you're found by traditional search and AI-driven search alike.
- Tracking analytics and conversions, so you always know what's actually working.
- Developing digital campaign elements to support marketing and brand campaigns.
Pictured: Website development for Feast Whakatū.
GETTING SOCIAL
Storytelling, engagement and campaigns that hit your KPIs:
- Developing social media plans and content, underpinned by strategic intent and an understanding of information needs.
- Monitoring Meta (Facebook and Instagram), LinkedIn, YouTube and other social media accounts and assisting with timely responses to comments and community management.
- Planning, designing and producing cost-effective and strategic social media campaigns.
Pictured: A strong social campaign was one reason behind the Seafood Saturday sell out.
MEDIA RELATIONS AND TRAINING
Achieving positive media coverage:
- Building relationships with reporters, writers and commentators to inform them and facilitate stories.
- Producing media kits with stories and asset libraries that inform and promote your event.
- Providing media relations support to event spokespeople.
- Providing reactive responses to media on issues as they arise, in a fast-turnaround media environment.
- Providing one-off and regular media training for spokespeople and headliners, to ensure they make the most of the moment and say the right thing at the right time, in the right way.
Pictured: Stuff coverage of the Nelson airport terminal opening.
PHOTOGRAPHY, VIDEO AND VISUAL STORYTELLING
Compelling, original and authentic content:
- Preparing a visual strategy that decides what to shoot and why, before a single frame is captured.
- Developing a distinctive visual language for your event, so every piece of content is instantly recognisable as yours.
- Organising photography and video for your day. Creating content leading up to, during and post the event.
Pictured: A customer trying on Ole Lynggaard Copenhagen jewellery at the seasonal launch.

MOMENTS WE’VE MADE

From event branding and being on the event team to managing entire event execution, it is great fun to see your guests arrive and stay. Contact us if you would like our help with your event.

The iconic Marlborough Wine & Food Festival – a favourite annual event we love working on.

Nicely branded. Just one of the many design deliverables for the iconic Marlborough Wine & Food Festival.

New images organised for promotion of Feast Whakatū.

Getting the word out there and driving sales is all on the menu for the Marlborough Wine & Food Festival.

Fabulous festival vibes. Tickets were sold, people celebrated, ate, explored and re-discovered Marlborough wine in fresh varietals, new releases and loved favourites.

Did we say we love kaimoana? We love it so much that we created a festival in Nelson for two years to hero Aotearoa New Zealand's seafood industry and the people it supports.

What an event Seafood Saturday was, fish filleting demonstrations and all. Media loved the event and our seafood industry's stories were heard.

Getting The Spectacle's unique story out there into mainstream media.

An event for Helicopters New Zealand's international board with then Prime Minister Rt Hon John Key as guest speaker.

Helicopters New Zealand's board and stakeholder event at its terminal in Nelson.

We promoted and ran the ASB National Youth League games and events for three seasons. This was the 2015 final between the Nelson Marlborough Falcons and Auckland at Trafalgar Park, achieving a record crowd for a New Zealand youth football game.

We created the new brand, designed the kit, built and ran the website and social channels, managed media relations, and designed all the season's game collateral for the Nelson Marlborough Falcons youth football team.