HEALTH
Strategic communications and PR for healthcare providers.
Behind-the-scenes support for the critical frontline.
Publik’s health communications expertise comes from more than a decade of in-house department experience and external consultancy project support.
We provide strategic external, internal and stakeholder communications, social marketing campaigns, media training and communications channel development services to primary and community healthcare providers.
We are proud to work behind the scenes to support some of Aotearoa New Zealand’s hardest-working frontline workers to make a positive difference in people’s lives every day.
Health sector leaders, the Marlborough MP and the Minister of Health at the opening of Tātari Toto haemodialysis unit in Blenheim in 2026.
A workforce we're proud to work with.
Health organisations in Te Tauihu o te Waka-a-Māui comprise an integrated system serving urban, rural and remote communities in the Nelson, Tasman and Marlborough regions.
Stephanie Gray brings in-depth knowledge of the health sector, having served as the Communications Manager at the Nelson Marlborough District Health Board for six years. There is never a dull day in health, but this was a particularly tumultuous time spanning the Covid-19 pandemic and the start of the largest government health reforms in 20 years.
Since being at Publik, Stephanie has led communications projects for the agency’s health clients: Te Piki Oranga, Marlborough Primary Health Organisation, Nelson Bays Primary Health Organisation and Health New Zealand Te Whatu Ora.
Her work has included:
developing social marketing campaigns to encourage people to choose the right healthcare, and to return unused medicines for safe disposal,
implementating PR and communications plans to achieve successful organisational milestones, such as mergers and relocations,
leading successful stakeholder and media plans for the launch of new facilities and services,
upgrading providers’ websites to ensure a better user-experience and to optimise them for AI and search engines,
supporting chief executives, board chairs and senior managers with media training and proactive and reactive media engagement,
producing a large range of communications products: print collateral, annual reports, infographics, video and animations,
preparing funding applications and explainers, and advising the strategic positioning of an organisation to catch and hold funders’ attention.
HOW WE CAN HELP YOU
With more than a decade of experience in the health sector and a full-service team across public relations, communications, marketing, digital and design, we are ready to elevate your interactions with a wide variety of people.
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STRATEGIC PLANNING
Communications and marketing strategies:
Annual communications and marketing strategies for healthcare providers.
PR and communications plans for new or changing services, facilities and structures.
Corporate communications for major announcements and developments.
Internal communications support for organisational development and change.
Pictured: Te Piki Oranga Pou Taki Carl Baker delivering whaikōrero at the opening of the new Whakatū Hauora Hub, 2026.
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WEBSITE AND DIGITAL
New website builds, refreshes and management:
New website builds to improve user experiences, functionality and a website user’s health literacy.
The latest techniqiues to ensure clients’ digital content is optimised for, and found by, AI and other search tools.
Regular structural and content updates of clients’ existing websites.
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SOCIAL MEDIA STRATEGY
Achieving transparency about public healthcare services and appealing to hearts and minds:
Social marketing campaigns to encourage people to make positive differences in their lives.
Informative posts and explainers about healthcare services.
Monitoring client Meta accounts and assisting with timely responses to comments.
Targeted staff recruitment campaigns.
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MEDIA RELATIONS
Achieving positive and balanced media coverage:
Building relationships with reporters and writers, to inform them and facilitate stories.
Media relations support to the sector’s leaders and service managers.
Reactive responses to media on issues as they arise, in a fast turnaround media environment.
One-off and regular media training for healthcare leaders, to ensure they make the most of their media opportunities.
Hosting media at events, ensuring they get what they need.
Pictured: Sealord Chief Executive Doug Paulin and Te Piki Oranga Tumu Whakarae Anne Hobby celebrating a new sponsorship by Sealord.
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NEWSLETTERS AND PRINT
Writing and producing print and digital products:
Annual reports and strategic plans
Quarterly magazines
Email newsletters
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GRAPHIC DESIGN
Making health topics easy to understand
Designing content that informs, explains and captures hearts and minds.
Producing and updating infographics and fact sheets.
Designing appealing, practical corporate collateral; calendars, wall planners and more.
HEALTHCARE HIGHLIGHTS
From media management to social marketing campaigns, we love shining a positive light on the hard-working healthcare sector.
Health New Zealand Te Whatu Ora 'Return Unused Medicines' campaign – community newspaper advertising.
Health New Zealand Te Whatu Ora 'Return Unused Medicines' campaign – social media ads.
Marlborough Primary Health Chief Executive Beth Tester being interviewed by Radio NZ at the opening of Tātari Toto haemodialysis unit.
Te Piki Oranga – Relocation comms for Whakatū and Wairau hauora hubs.
Marlborough Primary Health 'Choose the Right Care' campaign – print collateral.
Marlborough Primary Health 'Choose the Right Care' campaign – fridge magnets.
Te Piki Oranga – Matariki-focused desk calendar.
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STRATEGIC PLANNING
Communications and marketing strategies:
Annual communications and marketing strategies for healthcare providers.
PR and communications plans for new or changing services, facilities and structures.
Corporate communications for major announcements and developments.
Internal communications support for organisational development and change.
Pictured: Te Piki Oranga Pou Taki Carl Baker delivering whaikōrero at the opening of the new Whakatū Hauora Hub, 2026.
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![]()
WEBSITE AND DIGITAL
New website builds, refreshes and management:
New website builds to improve user experiences, functionality and a website user’s health literacy.
The latest techniqiues to ensure clients’ digital content is optimised for, and found by, AI and other search tools.
Regular structural and content updates of clients’ existing websites.
-
![]()
SOCIAL MEDIA STRATEGY
Achieving transparency about public healthcare services and appealing to hearts and minds:
Social marketing campaigns to encourage people to make positive differences in their lives.
Informative posts and explainers about healthcare services.
Monitoring client Meta accounts and assisting with timely responses to comments.
Targeted staff recruitment campaigns.
-
![]()
MEDIA RELATIONS
Achieving positive and balanced media coverage:
Building relationships with reporters and writers, to inform them and facilitate stories.
Media relations support to the sector’s leaders and service managers.
Reactive responses to media on issues as they arise, in a fast turnaround media environment.
One-off and regular media training for healthcare leaders, to ensure they make the most of their media opportunities.
Hosting media at events, ensuring they get what they need.
-
![]()
NEWSLETTERS AND PRINT
Writing and producing print and digital products:
Annual reports and strategic plans
Quarterly magazines
Email newsletters
-
![]()
GRAPHIC DESIGN
Making health topics easy to understand
Designing content that informs, explains and captures hearts and minds.
Producing and updating infographics and fact sheets.
Designing appealing, practical corporate collateral; calendars, wall planners and more.
OUR ESTEEMED HEALTH CLIENTS
Over the years we have had the privilege to work with some incredible businesses and people in the health sector.
LET’S WORK TOGETHER
