HEALTH
Strategic communications and PR for healthcare providers.
Behind-the-scenes support for the critical frontline.
Publik’s health communications expertise comes from more than a decade of in-house department experience and external consultancy project support.
We provide strategic external, internal and stakeholder communications, social marketing campaigns, media training and communications channel development services to national, primary and community healthcare providers
We are proud to work behind the scenes to support some of Aotearoa New Zealand’s hardest-working frontline workers to make a positive difference in people’s lives every day.
JUMP TO:
Health sector leaders, the Marlborough MP and the Minister of Health at the opening of Tātari Toto haemodialysis unit in Blenheim in 2026.
A workforce we're proud to work with.
Health organisations in Te Tauihu o te Waka-a-Māui comprise an integrated system serving urban, rural and remote communities in the Nelson, Tasman and Marlborough regions.
Publik health clients include Te Piki Oranga, Marlborough Primary Health Organisation, Nelson Bays Primary Health Organisation and Health New Zealand Te Whatu Ora.
In particular Stephanie Gray adds to Publik’s kete in-depth knowledge of the health sector, having led communications for Nelson Marlborough Health (now Health New Zealand - Nelson Marlborough) for six years. There is never a dull day in health, but this was a particularly tumultuous time spanning the Covid-19 pandemic and the start of the largest government health reforms in 20 years.
Publik health sector work has included:
Developing social marketing campaigns to encourage people to choose the right healthcare, and to return unused medicines for safe disposal.
Implementing PR and communications plans to achieve successful organisational milestones, such as mergers and relocations.
Leading successful stakeholder and media plans for the launch of new facilities and services.
Upgrading providers’ websites to ensure a better user-experience and to optimise them for AI and search engines.
Supporting chief executives, board chairs and senior managers with media training and proactive and reactive media engagement.
Producing a large range of communications products: print collateral, annual reports, infographics, video and animations.
Preparing funding applications and explainers, and advising about strategic positioning to catch and hold funders’ attention.
With more than a decade of experience in the health sector and a full-service team across public relations, communications, marketing, digital and design, we are ready to elevate your interactions with a wide variety of people.
See examples below of how we can help, or jump straight to just some of our previous client work below.
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STRATEGIC PLANNING
Communications and marketing strategies:
Annual communications and marketing strategies for healthcare providers.
PR and communications plans for new or changing services, facilities and structures.
Corporate communications for major announcements and developments.
Internal communications support for organisational development and change.
Pictured: Te Piki Oranga Pou Taki Carl Baker delivering whaikōrero at the opening of the new Whakatū Hauora Hub, 2026.
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WEBSITE AND DIGITAL
New website builds, refreshes and management:
New website builds to improve user experience, functionality and a website user’s health literacy.
The latest techniques to ensure clients’ digital content is optimised for, and found by, AI and other search tools.
Regular structural and content updates of clients’ existing websites.
Pictured: Te Piki Oranga website.
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SOCIAL MEDIA STRATEGY
Achieving transparency about public healthcare services and appealing to hearts and minds:
Social marketing campaigns to encourage people to make positive changes in their lives.
Informative posts and explainers about healthcare services.
Monitoring client Meta accounts and assisting with timely responses to comments.
Targeted staff recruitment campaigns.
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MEDIA RELATIONS
Achieving positive and balanced media coverage:
Building relationships with reporters and writers, to inform them and facilitate stories.
Media relations support to the sector’s leaders and service managers.
Reactive responses to media on issues as they arise, in a fast turnaround media environment.
One-off and regular media training for healthcare leaders, to ensure they make the most of their media opportunities.
Hosting media at events, ensuring they get what they need.
Pictured: Sealord Chief Executive Doug Paulin and Te Piki Oranga Tumu Whakarae Anne Hobby celebrating a new sponsorship by Sealord.
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NEWSLETTERS AND PUBLICATIONS
Writing and producing print and digital products:
Annual reports and strategic plans.
Quarterly magazines.
Email newsletters.
Matariki annual calendars.
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GRAPHIC DESIGN
Making health topics easy to understand
Designing content that informs, explains and captures hearts and minds.
Producing and updating infographics and fact sheets.
Designing appealing, practical corporate collateral; calendars, wall planners and more.
Designing eye-catching advertising that strengthens brand awareness, informs people about healthcare services and inspires them to consider making positive lifestyle changes.
HEALTHCARE HIGHLIGHTS
From media management to social marketing campaigns, we love shining a positive light on the hard-working healthcare sector.
Health New Zealand Te Whatu Ora 'Return Unused Medicines' campaign – community newspaper advertising.
Health New Zealand Te Whatu Ora 'Return Unused Medicines' campaign – social media ads.
Marlborough Primary Health Chief Executive Beth Tester being interviewed by RNZ at the opening of Tātari Toto haemodialysis unit in January 2026.
Te Piki Oranga - relocation comms for Whakatū and Wairau hauora hubs.
Marlborough Primary Health and Nelson Bays Primary Health - celebrating milestones with media coverage across national and regional outlets.
Marlborough Primary Health 'Choose the Right Care' campaign – print collateral.
Te Piki Oranga - using national and regional media outlets to achieve transparency about funding and to inspire people to use healthcare services they are eligible for.
Marlborough Primary Health's 'Choose the Right Care' campaign – fridge magnets.
Te Piki Oranga – a unique Matariki 13-month desk calendar full of bite-sized information.
Te Piki Oranga - the ope arrives at Whakatū Hauroa Hub for the opening pōwhiri. Publik led communications and media planning and activity for the new hub.
Marlborough Primary Health - CE Beth Tester delivers whaikōrero at the opening of Tātari Toto Haemodialysis Unit. Seated to her left, Health Minister Hon Simeon Brown.
Te Piki Oranga - helping this well-respected organisation stay in touch with its communities through balanced, informative media coverage.
Te Piki Oranga (TPO) - documenting a milestone through media coverage and stakeholder comms. In attendance at the dawn blessing for the new Wairau Hauora Hub in Blenheim, from left: Marlborough Mayor Nadine Taylor, TPO Pūkenga Kaiwhakahaere Ricky Carr, and TPO Tumu Whakarae Anne Hobby with an artwork gifted by Te Rūnanga a Rangitāne o Wairau.
Te Piki Oranga – a unique Matariki wall calendar printed on high-quality card and made to last for several years. When the calendar year ended, the other side of the calendar can be used as a Matariki poster featuring artwork by Nerys Ngaruhe.
Marlborough Primary Health and Nelson Bays Primary Health - celebrating milestones with media coverage across national and regional outlets.
Te Piki Oranga - a strategic plan designed to inspire and inform stakeholders, from government funders to kaimahi.
Te Piki Oranga - an example of graphic design in an annual report.
Te Piki Oranga - community newspaper advertising designed to inspire people to make the first big step towards quitting smoking.
Marlborough Primary Health - achieving transparency and celebrating milestones with media coverage across national and regional outlets.
Te Piki Oranga - a tohu (logo) designed for the organisation's 10th anniversary. This was used as a commemorative badge and on publications for that year.
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STRATEGIC PLANNING
Communications and marketing strategies:
Annual communications and marketing strategies for healthcare providers.
PR and communications plans for new or changing services, facilities and structures.
Corporate communications for major announcements and developments.
Internal communications support for organisational development and change.
Pictured: Te Piki Oranga Pou Taki Carl Baker delivering whaikōrero at the opening of the new Whakatū Hauora Hub, 2026.
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WEBSITE AND DIGITAL
New website builds, refreshes and management:
New website builds to improve user experiences, functionality and a website user’s health literacy.
The latest techniqiues to ensure clients’ digital content is optimised for, and found by, AI and other search tools.
Regular structural and content updates of clients’ existing websites.
-
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SOCIAL MEDIA STRATEGY
Achieving transparency about public healthcare services and appealing to hearts and minds:
Social marketing campaigns to encourage people to make positive differences in their lives.
Informative posts and explainers about healthcare services.
Monitoring client Meta accounts and assisting with timely responses to comments.
Targeted staff recruitment campaigns.
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MEDIA RELATIONS
Achieving positive and balanced media coverage:
Building relationships with reporters and writers, to inform them and facilitate stories.
Media relations support to the sector’s leaders and service managers.
Reactive responses to media on issues as they arise, in a fast turnaround media environment.
One-off and regular media training for healthcare leaders, to ensure they make the most of their media opportunities.
Hosting media at events, ensuring they get what they need.
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NEWSLETTERS AND PRINT
Writing and producing print and digital products:
Annual reports and strategic plans
Quarterly magazines
Email newsletters
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![]()
GRAPHIC DESIGN
Making health topics easy to understand
Designing content that informs, explains and captures hearts and minds.
Producing and updating infographics and fact sheets.
Designing appealing, practical corporate collateral; calendars, wall planners and more.
OUR ESTEEMED HEALTH CLIENTS
Over the years we have had the privilege to work with some incredible healthcare leaders.
LET’S WORK TOGETHER
